Disney Channel will launch a vibrant new channel logo and overall on-air graphics design on Friday, May 23 in the U.S. and on each of the other 42 Disney Channels worldwide this year. All interstitial programming, identification spots and programming menus will feature the new logo, style and palette. The design provides the unified global business with a creative, contemporary new look that authentically celebrates the faces, families and environments of Disney Channel viewers throughout the world.
Disney Research along with Scott Hudson of Carnegie Mellon’s Human-Computer Interaction Institute have demonstrated how it’s possible to print soft, interactive objects using new 3D printers. No longer restricted using rigid materials such as plastics, new 3D printers can digitally print objects made of softer materials, such as wool and wool blend yarn.
We have done our fair share of trademark watching when it comes to The Walt Disney Company, and that includes disputes that arise over them as well, whichever side of the issue Disney happens to be on. Because trademark ownership requires companies take action when they feel their trademarks are potentially infringed upon, we tend to chalk most of them up to business as usual and ignore them. Sometimes we don’t. The vast majority of disputes are also usually over words. Don’t — for example — attempt to trademark anything with the word Monster in it unless you enjoy raging legal battles.
When it comes to future film productions, Iger announced that The Incredibles director Brad Bird is working on the story for a sequel. He also acknowledged that Disney/Pixar is working on a third installment of the Cars franchise. While he had little to offer on the Star Wars Episode VII front, he did state that the story takes place thirty years after the Return of the Jedi installment and will feature ‘familiar faces’ as well as a ‘trio of young new faces.’
I had the pleasure meeting Walt Disney Studios Chief Technology Officer Jamie Voris via a teleconference yesterday evening during which he guided me step by step through the iOS version of ‘Disney Movies Anywhere’ (formerly Disney Studio All Access), the company’s hotly anticipated digital rights system for movie portability. Built upon a foundation of Disney’s proprietary digital rights management system, KeyChest, Voris explained that the key is modularity. Although the system is being launched as ‘Phase One’ with support for desktops (Flash video) and Apple iOS devices via iTunes, it should be straightforward for them to partner with any content provider on most devices. The app even supports Apple TV via iCloud and AirPlay support. The service officially launched today, coinciding with the digital release of Frozen as well as the Blu-ray release of Marvel’s Thor: The Dark World.
Pictured here is the illustration used in several recently filed trademark applications filed by The Walt Disney Company. Just from the looks of it, three things are very clear: (1) it prominently features the Disney ‘D’ logo; (2) it contains a portion of what appears to be a filmstrip; and (3) the shape and outline of the illustration strongly suggests a mobile app, be it iOS, Android or both.
More importantly, the illustration accompanied several trademark applications for the following uses:
- Authentication, issuance, and validation of digital certificates and codes; Computer security services in the nature of providing an internet trust center, namely, computer security assurance and administration of digital certificates and codes
Using Na’vi-inspired shovels and assisted by a Na’vi, (left to right) George Kalogridis, president of Walt Disney World Resort; Meg Crofton, president of Walt Disney Parks and Resorts Operations, United States and France; Tom Staggs, chairman, Walt Disney Parks and Resorts; a Na’vi; Jon Landau, Avatar Producer; Bruce Vaughn, chief creative executive of Walt Disney Imagineering; and Joe Rohde, creative executive, Walt Disney Imagineering, pose Jan. 8, 2014 during the ceremonial groundbreaking of an Avatar-inspired land at Disney’s Animal Kingdom in Lake Buena Vista, Fla.
The Walt Disney Company today announced the promotion of Adam Sanderson to senior vice president, corporate communications. The announcement was made by Zenia Mucha, executive vice president and chief communications officer of The Walt Disney Company. In his new role, Mr. Sanderson will oversee D23: The Official Disney Fan Club, Disney Corporate Creative Resources and the Walt Disney Archives.
A 17-year Disney veteran, Sanderson most recently served as senior vice president, franchise management of Disney/ABC Television Group, where he was responsible for launching, building and sustaining franchises for Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group and ABC Daytime. Previously, he served as senior vice president, brand marketing of Disney Channels Worldwide, helping to build High School Musical, ‘Hannah Montana’ and Disney Junior into franchise successes, managing all synergy initiatives.
Dedicated to expanding its network and channel brands and content across multiple platforms and devices, Disney/ABC Television Group announced today that the new WATCH ABC Family authenticated service will launch on Monday, January 6, 2014. Similar to DATG’s WATCH ABC and suite of WATCH DISNEY services, the new WATCH ABC Family offering will allow viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on demand access to such popular series as ‘Pretty Little Liars,’ ‘Switched at Birth,’ ‘The Fosters,’ ‘Baby Daddy’ and ‘Melissa & Joey’ at home and on-the-go via a wide array of devices.
With the big to-do that is the Downtown Disney-to-Disney Springs makeover, it’s probably easy to forget DTD’s sparser little sibling, Flamingo Crossings. Announced in 2007, with a small website erected in 2009 to hopefully garner interest from businesses, the promised ‘fun-filled, value-oriented, themed tourist district being developed directly outside the western gateway to Walt Disney World Resort’ has done little since to fulfill those promises. The last big news came in October of 2011, when Disney laid down some of the legal groundwork for tenancy as well as announced its agreement with Walgreens.