In a whopping 171-page complaint, the Walt Disney Company earlier today filed a ‘Notice of Opposition’ of trademark registration against Ronica Holdings, the corporate identity responsible for staking claim to the logo for the music artist, Deadmau5 (pronounced: Dead Mouse). First reported by Stitch Kingdom back in March, Ronica Holdings now has 40 days to respond to Disney’s claim.
Pictured left are just some of the logos cited in the notice which Disney feels demonstrates their hold on the three — sometimes ‘incomplete’ — circles that compose the silhouette of a mouse head.
Everyone knows drones are where it’s at. Whether you’re looking to deliver packages to customers’ doorsteps, target and destroy someone from thousands of miles away or looking to entertain thousands of guests, you’ll need an army of drones.
Thanks to a series of recently published patent applications, we now have an idea of where Walt Disney Imagineering is headed with future plans for night-time entertainment to take place over lagoons (which are specifically mentioned in the applications), although the technology can be applied virtually anywhere.
After highly (and not-so-highly) publicized events in which at Walt Disney World’s ‘Pirates of the Caribbean,’ both a man and a child suffered finger lacerations/partial loss and even going back to an incident in 2005 where a child lost part of his thumb on Disneyland’s ‘Storybook Land Canal Boats,’ a patent application has been published that hopes to reduce — if not eliminate — such injuries. The unfortunate aspect, however, is that the original filing date for the application, titled ‘Dynamic Roll/Pitch Stabilizer for Use During Loading and Unloading of Small Passenger Boats’ is February 12, 2013 — long before the recent ‘Pirates of the Caribbean’ incidents.
Over two years ago, we first talked about a ‘Story Telling’ patent application that would integrate with Disney Parks and Resorts’ MyMagic+ system and today we are getting our first hints of it becoming a reality. The official Disney Parks blog has shared news that Disney Photo Imaging’s PhotoPass system will now allow guests who have purchased the Memory Maker package to automatically receive video of their journey — or drop — on the Twilight Zone Tower of Terror at Disney’s Hollywood Studios at the Walt Disney World Resort via their linked MagicBand.
Disney Research Zurich, along with the University of Zaragoza, have now shared the results of their ‘Stylized Hair Capture’ project. The aim of the project is to improve upon the already popular trend of custom 3D printed figures which have traditionally been limited to facial scans being plastered onto an existing model, neglecting any other personal attribute. The ‘Stylized Hair Capture’ project sets out to improve on the fad with the intent of capturing the individual as they appear that day, right down to their individual hair style and color. The demo video — embedded below — even goes as far as to show that any object with hair- or fur-like texture, such as a stuffed animal, can be scanned in digitally and faithfully recreated as a result.
During the ACM Conference on Computer Graphics & Interactive Techniques (SIGGRAPH) event taking place August 10-14, 2014, Disney Research Zurich will present its Spin-It project, designed to optimize the moment of inertia for spinnable objects. In short, it’s a proven method for making balancing toys such as yo-yos and spinning tops.
If you were to ask a dozen people to close their eyes and imagine the traditional spinning top or yo-yo, chances are they’d all visualize the same shape of the object. This is because the objects’ shapes are already designed to perform their desired task — that is to say that the mass is equally distributed across the object, so it’s perfectly balanced. But what if you wanted to spin or yo-yo an object that wasn’t perfectly symmetrical and balanced? What if, for example, you wanted to spin a top shaped like an elephant?
Disney Channel will launch a vibrant new channel logo and overall on-air graphics design on Friday, May 23 in the U.S. and on each of the other 42 Disney Channels worldwide this year. All interstitial programming, identification spots and programming menus will feature the new logo, style and palette. The design provides the unified global business with a creative, contemporary new look that authentically celebrates the faces, families and environments of Disney Channel viewers throughout the world.
Disney Research along with Scott Hudson of Carnegie Mellon’s Human-Computer Interaction Institute have demonstrated how it’s possible to print soft, interactive objects using new 3D printers. No longer restricted using rigid materials such as plastics, new 3D printers can digitally print objects made of softer materials, such as wool and wool blend yarn.
We have done our fair share of trademark watching when it comes to The Walt Disney Company, and that includes disputes that arise over them as well, whichever side of the issue Disney happens to be on. Because trademark ownership requires companies take action when they feel their trademarks are potentially infringed upon, we tend to chalk most of them up to business as usual and ignore them. Sometimes we don’t. The vast majority of disputes are also usually over words. Don’t — for example — attempt to trademark anything with the word Monster in it unless you enjoy raging legal battles.