‘Bambi’ Joins Smokey the Bear to Prevent Forest Wildfires in New Ad Council PSA Campaign

Bambi Anti-Forest Fire PSAThe Advertising Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about wildfire prevention.

Enjoyed this post? Share it!

 
 

Tinker Bell Joins U.S. Department of Energy Campaign to Educate Children on Energy Conservation

Tinker Bell in the Department of Energy and Ad Council Save Energy CampaignIn a nationwide effort to reduce energy consumption, the U.S. Department of Energy (DOE) and The Advertising Council launched a new series of public service announcements (PSAs) designed to inspire today’s youth and their parents with ways to establish positive energy efficiency practices.

Energy use is on the rise around the world. By 2030, global energy demand is expected to increase 50 percent above 2005 levels, with electricity demand alone in the U.S. projected to rise 29 percent over the same period. Families can help reduce the demand, by using less and becoming more energy efficient. According to a national online survey of tweens ages 8-12 released by the Ad Council, 87 percent say that saving energy is important and 65 percent believe that saving energy on a daily basis is not hard.

Enjoyed this post? Share it!

 
 

Disney Worldwide Conservation Fund Names 2010 ‘Disney Conservation Heroes’

The Disney Worldwide Conservation Fund (DWCF) announced the recipients of the “Disney Conservation Heroes” award for 2010 today during the annual meeting of the Association of Zoos and Aquariums (AZA). The award recognizes citizens around the world for their tireless efforts at the local level to save wildlife, protect habitats and educate the communities around them.

“Conservation efforts around the globe and in our own backyard rely on the local community and direct involvement of dedicated people like our Disney Conservation Heroes,” said Dr. Jackie Ogden, Vice President, Animal Programs and Environmental Initiatives, Walt Disney Parks and Resorts. “These are extraordinary individuals who are passionate about protecting animals and habitats in areas of critical concern.”

This year’s honorees represent conservation programs in six countries and three continents that concentrate on a wide array of animal species from sea turtles to chimpanzees. They were nominated by nonprofit environmental organizations and AZA zoos and aquariums committed to field conservation programs.

Each award recipient and their nominating organization will share a $1,000 award from the DWCF. This year’s recipients include:

(more…)

Enjoyed this post? Share it!

 
 

Disney Tends to Eight Turtles Injured by Oil Spill; Donates $100,000 to Gulf Rescue Efforts

Cast members attend to a sea turtle injured in the oil spill. Photo courtesy of Disney.Eight turtles injured by the oil spill in the Gulf of Mexico today began their rehabilitation at Walt Disney World Resort under the care of Disney animal experts.

Animal care experts from Disney’s Animal Programs returned Thursday from the Florida Panhandle with six Kemp’s Ridley Sea Turtles – among the most endangered species of sea turtles in the world – and two Green Sea Turtles injured by the spill. The Disney animal care team stands ready to help in the Panhandle as needed and rehabilitation facilities at Disney’s Animal Kingdom and at Epcot’s The Seas with Nemo & Friends are available for treating turtles and birds impacted by the spill.

Enjoyed this post? Share it!

 
 

Disney’s ‘Friends for Change’ Donates $100,000 to Gulf Oil Spill Relief Efforts

Disney’s Friends for Change, a movement that encourages kids to help the planet, is launching a new video spot about the oil spill in the Gulf. The program is also donating $100,000 to support clean-up efforts. The new content, premiering MONDAY, JULY 19, will encourage kids to communicate their feelings about the disaster, understand how they are already helping and learn more about how to protect our planet’s natural resources and wildlife.

Enjoyed this post? Share it!

 
 

Endangered Sea Turtles Displaced by Oil Spill Thriving at Walt Disney World Resort

Two Disney animal care experts at Epcot’s The Seas take measurements of a Kemp's Ridley sea turtle as they track its rehabilitation progress. Photo courtesy DisneyTwo ailing Kemp’s Ridley sea turtles are on the road to recovery after being brought to Walt Disney World Resort last month from the Institute for Marine Mammal Studies in Gulfport, Miss. to make room for animals directly impacted by the Gulf oil spill.

The sea turtles, suffering from pneumonia, were flown to Orlando June 25 and placed in the care of Disney animal experts. Kemp’s Ridley turtles are among the most endangered species of sea turtles in the world. The two are being monitored in a special backstage area at The Seas with Nemo & Friends at Epcot and will require several months of rehabilitation before they are released back into the wild. Progress so far is favorable.

Enjoyed this post? Share it!

 
 

Disney’s Animal Kingdom’s Expert Finds Species on Border of Extinction

Cotton-top tamarins at Rafiki's Planet Watch in Disney's Animal Kingdom © DisneyA tiny Colombian primate known for its distinctive punk-rock hairstyle is in imminent danger of extinction, according to new research done by an animal expert at Walt Disney World Resort. The findings paint the clearest picture yet of a dwindling population at risk.

The endangered cotton-top tamarin is found in a small area of northwest Colombia. According to the research featured in the journal Nature Communication, there are now just 7,000 of the species left in the wild.

Enjoyed this post? Share it!

 
 

Disney Worldwide Conservation Fund Announces 2010 Grant Recipients

Disney Worldwide Conservation Fund has announced the 2010 recipients of nearly $1.5 million in grants to protect vulnerable wildlife and ecosystems around the world. The funding enables nonprofit organizations to provide support for more than 45 species across the globe–from protecting the critically endangered Sumatran rhino in Indonesia, to tracking northern jaguars in the foothills of Mexico, to studying the threats of the endangered green sea turtle.

Enjoyed this post? Share it!

 
 

Giraffe From Disney’s Animal Kingdom Euthanized at Springfield, MO Zoo

Ten year old Asante, a male giraffe, left Disney’s Animal Kingdom earlier this week, headed for Dickerson Park Zoo in Springfield, Missouri. Owned by the San Diego Zoo and loaned out to other zoological parks for breeding purposes, Asante reportedly suffered a broken neck most likely in transit. Upon arrival at the Dickerson Park Zoo, the giraffe had difficulty exiting the trailer and maintaining his balance.

KYTV, Channel 3 in Springfield, MO, has more information on the unfortunate incident including a press release from the Zoo detailing the events that took place.

Enjoyed this post? Share it!

 
 

Disney’s ‘Friends for Change: Project Green’ Celebrates Second Year with New Videos

Starting May 30, new on-air messages will begin airing on Disney Channel and Disney XD. They feature nearly forty Disney stars including the Jonas Brothers and Demi Lovato, as well as young environmental heroes. The spots will also be featured on Radio Disney and the recently redesigned program website, www.Disney.com/projectgreen.

The aim of this ambitious movement is to empower children to take charge when it comes to the environment, whether it’s their own piece of the planet or a big picture approach.

Enjoyed this post? Share it!