On April 4, ESPN360.com, ESPN’s 24/7 broadband sports network, will become ESPN3.com. At that time the network will also introduce new features and functionality that will enhance the viewing experience. Details of these enhancements will be released closer to the launch in the spring.
“The name ESPN3.com more closely aligns with the existing naming convention for our networks,” said Sean Bratches, executive vice president, sales and marketing. “We have approached this as a network for years, and as users have become more accustomed to engaging with content across various screens, it made sense to make adjustments that reflect both the product’s and the industry’s evolution.”
Added Damon Phillips, vice president, ESPN3.com, “The network will continue to offer the same great content that sports fans have come to expect, with more than 3,500 live events annually. We look forward to rolling out new enhancements to offer the best viewing experience possible in the months ahead.”
ESPN3.com will continue to give consumers control over their broadband sports viewing experience with the ability to pause and rewind live events. Fans will continue to be able to toggle between up to 20 events in a main viewing window, and with a single click, jump to another event. Video can be viewed in widescreen (16:9) and normal (4:3) views and can be expanded to full screen or reduced to a compact size. Recently completed events will continue to be archived and available for on-demand replay.