The elite unit of elves from ABC’s new holiday television special “Disney Prep & Landing” have taken their covert operation digital. Disney.com features an online command center for all things “Prep & Landing,” offering full-length streaming of the entire special starting on Dec. 9, and an original short “Tiny’s BIG Adventure.” Additionally, Disney Family.com is offering a variety of printables and holiday craft activities, while iPhone and iPod Touch users can take “Disney Prep & Landing” fun with them through a new mobile game (www.itunes.com/waltdisney).
KELOWNA, British Columbia — Children who visit the snow-covered virtual world of Club Penguin can put the time they spend online to better use than ever this holiday season thanks to a unique giving program that launches this week.
The third annual Coins for Change campaign, which runs from December 11-21, 2009, allows the children who visit Club Penguin to donate the virtual coins they earn playing games in the virtual world to support a cause that matters to them.
Just in time for the hour-long season 9 debut of Scrubs on ABC tonight at 9 pm ET/PT, ABC.com launches WinstonUniversity.com, a website dedicated to the educational institution that serves as home to the new Sacred Heart.
Not much on the site as of yet, just a couple of bios and blogs of students Lucy Bennett (Kerry Bishe) and Drew (Michael Mosley) who will face the comic tutelage of Dr. Turk and (of course) Dr. Cox. They will be joined by fellow student Cole (Dave Franco) who evidently has other priorities in life than blogging (at least for now).
From the upcoming holiday special, “Disney Prep & Landing,” the ABC Music Lounge will exclusively debut the song “Jingle Jang and Jive” by composer Michael Giacchino (“Lost”). The song will be available for free download in the ABC Music Lounge at www.abcmusiclounge.com starting Monday, December 7 at 7:00 p.m., ET/4:00 p.m. PT, until Friday, December 11 at midnight, ET/9:00 p.m., PT.
“Disney Prep & Landing” is ABC’s first television special produced by Walt Disney Animation Studios, and will air TUESDAY, DECEMBER 8 (8:30-9:00 p.m. ET) on the ABC Television Network.
Disney fans can now send Hallmark e-cards that feature original scenes from their favorite Disney movies. Hallmark.com is introducing eight new Disney premium e-cards featuring scenes and characters from popular Disney films such as Bambi, Camp Rock, Disney•Pixar’s Toy Story, Hannah Montana, Lady and the Tramp and The Lion King. The Disney premium e-cards were developed in collaboration with Disney Consumer Products.
“The e-cards featuring new and classic Disney movies are something our consumers have been asking for and we know they’ll love,” said Shelley Mathews, Hallmark e-card manager. “We think the Disney e-cards will resonate with people because they enable the sender to connect with loved ones through some of most memorable scenes from the Disney library.”
NORTH HOLLYWOOD, Calif. — Disney Online, part of the Disney Interactive Media Group, launched a new Web site featuring an original video series from The Jim Henson Company called “The Possibility Shop” (www.FamilyFun.com/PossibilityShop). The site, which can be accessed through Disney.com or FamilyFun.com, also features an array of ideas for family-friendly art projects and activities and will update every two weeks with new seasonal or holiday-based content. “The Possibility Shop” is exclusively sponsored by The Clorox Company for its Clorox2® Stain Fighter & Color Booster, Clorox® Disinfecting Wipes and toilet-cleaning products.
The new site appeals to a broad family audience, tapping into the content and audience reach of both Disney.com and FamilyFun.com. The site will offer a variety of unique themes including Thanksgiving, the holidays, winter activities, party planning, big game day (sports), Valentine’s Day, pets, St. Patrick’s Day, April Fool’s Day, Spring, Earth Day and Mother’s Day, among others.
“This is a great example of how Disney Online can create original content that uniquely appeals to families, and particularly moms,” stated Paul Yanover, executive vice president and managing director, Disney Online. “’The Possibility Shop’ places high-quality original video in an immersive online environment filled with art projects and activities as well as ideas for families to take the fun offline to find their own adventures.”
According to AdAge, Disney Online is poised to present a new web series titled The Possibility Shop which was produced with The Jim Henson Company and will be sponsored by Clorox. Although the online series was created to help showcase the Clorox family of cleaning products, the products won’t be mentioned by name during the show itself as the characters constantly clean up around the sets. Instead, Clorox-branded vignettes will accompany the episode demonstrating how Clorox could have helped the show’s cast out.
This represents the second time a promotion has created by Disney that’s specifically tailored to a sponsor’s needs, the first being the ‘Rock out Your Zone’ campaign with Walmart.
Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney/ABC Television Group announced the debut of a new “Grey’s Anatomy” webisode series entitled “Seattle Grace: On Call.” Sponsored by Bertolli, the new online series consists of six individual webisodes, each four to five minutes in length, as well as a special behind-the-scenes episode which chronicles the making of “Seattle Grace: On Call.” The first webisode will be available online tonight, November 19, beginning at 10:00 p.m., ET, following the broadcast airing of the latest episode of “Grey’s Anatomy.”
“Our goal with the web series is to expand the ‘Grey’s’ universe by offering a unique perspective of the various happenings at Seattle Grace, while paralleling some of the same storylines seen on the show. The intent is to put everything fans love about Grey’s into these short, four-minute mini-episodes that have been designed solely for the Internet,” said “Grey’s Anatomy” creator and executive producer Shonda Rhimes. “We hope our fans will enjoy a new take on the familiar ‘Grey’s’ world – which will appear exclusively on our website during the time our actual episodes repeat, from November through January.”
Step right up, folks! Dr. Facilier, a.k.a. the Shadow Man of New Orleans and the newest Disney villain (The Princess and the Frog), has recently set up shop on FaceBook and is looking for a few new victims friends to come on in and sit a spell (or curse, depending on his mood and how deep your pockets are — just kidding, it’s all free! It’s not your money he’s after anyway).
Disney Parks has announced that Mobile Magic for Verizon customers is now live. Verizon customers wishing to subscribe to the application, which we talked about here, should text MAGIC to 2777 from their cell phones.