Earlier this year Late last year, Disney Store Japan significantly raised the kawaii-ness bar when they introduced ‘Tsum Tsum’ to the market. Often likened to bits of sushi by admirers, the stackable chibi-inspired plush (available in three different sizes) bring a whole new form to Disney favorites. Since launch, the collection has grown to include collections of its own based on films such as Alice in Wonderland, Snow White and the Seven Dwarfs, Pinocchio and more. Most recently, Disney Store released an entire Easter collection featuring the Disney characters sporting bunny ears as well as Oswald the Lucky Rabbit. The collection has been so well received, that it also inspired a free-to-play mobile app matching game for Apple iOS and Android devices.