Novelty Mickey Mouse Ears, World of Color Merchandise Now Available on DisneyStore.com

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Back in January, we gave you the very first look at new novelty Mickey Mouse Ears making their way into the parks. Since then the ears have slowly made their way into the theme parks and now we are pleased to share with you the news that the scratch-and-sniff popcorn box ears (400117466032P) and Mickey Bar ears (400117466025P) are now available at the Disney Parks store on DisneyStore.com. Also available as of today are the Toy Story branded ears (400116718651P).

For more information and photos or to order the ears, check out the Ear Hats category in the Theme Park shop or search for the item numbers given above.

Also available today is this World of Color pin featuring Tinker Bell from Disney California Adventure. The pin measures 1 3/4″ and features a pin on pin element. For more information or to order, visit the Theme Park shop and search for item #400017513126P.

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First Look: Disneyland Annual Passholder Exclusive Trading Pin

'World of Color' Pin Annual Passholder ExclusiveThe Disneyland Resort has offered up this first look at the annual passholder exclusive pin honoring the opening season for its World of Color water show spectacular at Disney California Adventure.

The limited release pin is available only at select retail locations within the Disney California Adventure park including P.T. Flea Market and retails for $7.95. Annual Pass must be presented during time of purchase.

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Vinylmation Offers First Look at Glow-in-the-Dark 3″ and 9″ Blank; Sets Date for Vinylmation, Jr. #2

Vinylmation 3" Glow in the Dark BlankThe official Disney Vinylmation blog today features a first look at the 9″ and 3″ versions of the glow-in-the-dark Vinylmation ‘Create Your Own’ blank figures which it will be offering as a limited release at the Disneyland Resort later this week. No release dates have been set for the Walt Disney World Resort or DisneyStore.com yet.

The blog also lists a Disneyland Resort debut of June 18 for Vinylmation, Jr. Series #2.

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Disney Books, Music and Videos Being Released During Week of June 6

Here’s look at some of the Disney-related books, movies and audio CDs being released this week. Please note that this list is automatically generated and information is not guaranteed by this site.

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The Walt Disney Classics Collection Debuts ‘Jedi Mickey’ Collectible

Jedi Mickey from WDCCDisney Parks, Lucasfilm and the Walt Disney Classic have joined forces to create a rebel alliance in order to introduce this brand new ‘Jedi Mickey’ open edition collectible from WDCC. The hand-crafted porcelain piece is 6 1/4″ tall, retails for $125 (plus tax) and includes a certificate of authenticity.

It can be ordered by contacting Walt Disney Event Services at 407-827-7600 from 9 am – 5 pm, Monday – Friday. Orders must be received no later than August 10 at 3 pm ET.

For more information and to view more images of ‘Jedi Mickey,’ visit Duckman’s blog.

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Disney Store Celebrates ‘Toy Story 3′ with Family Activities All Month Long

Throughout the month of June, be sure to visit your local Disney Store for fun family activities in honor of the release of Disney/Pixar’s Toy Story 3.

Some of the events taking place this month include:

  • Toy Story 3 Craft Activity (June 5): Now kids can create their very own adventure for Buzz, Woody, Jessie and the whole Toy Story 3 gang with a 2-D playset they will put together in the store (while supplies last). Parents don’t forget to bring your camera because there will be plenty of great photo opportunities you won’t want to miss. This event will be from 11:00 a.m.-2:00 p.m.

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Hallmark Introduces New Disney Augmented Reality Greeting Cards for Father’s Day, Birthdays

Hallmark Disney-themed Augmented Reality Greeting CardsSince they were first introduced for Valentine’s day, Hallmark has been steadily growing its offering of augmented reality greeting cards. By purchasing the cards in-store, the recipient can download special software specific to the card (Windows only) and use their webcam to produce an interactive augmented reality visual featuring their favorite characters.

Pictured on the top are new Father’s Day cards featuring Disney/Pixar’s Finding Nemo and Disney’s The Lion King and are available at most Hallmark stores. The cards on the bottom feature characters from Disney/Pixar’s Toy Story and the Disney Princesses and are available exclusively at Walmart. To see pictures of all of the available cards, visit the Hallmark augmented reality card website.

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Disney Consumer Products Talks Boys, Disney Baby and More for 2010/2011

'Toy Story 3' display at Toys R Us. Photo courtesy of Disney Consumer ProductsWith strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.

DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.

Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.

WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”

Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.

Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.

Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.

DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.

And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.

Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.

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MLB-Themed Mickey Statues Now Appearing Throughout Southern California; Scavenger Hunt to Award All-Star Game Tix

Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif.  As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area.  All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.

The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design.  Each life-sized statue is 7.5 feet in height and weighs 989 pounds.

MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues.  Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim.  There will be thirty-six winners in total and one grand prize winner.  For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.

“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball.  “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”

“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle.  “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”

Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods.  Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.

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Disneyland Details ‘World of Color’ FASTPASS, Merchandise and Dining Opportunities

With anticipation and excitement building for the June 11 premiere of the nighttime spectacular “World of Color” in Disney’s California Adventure park, several options are in place for guests who want to maximize their day of fun at the park and make plans to enjoy the show that night.

“World of Color” will be presented twice nightly throughout the Disneyland Resort “Summer Nightastic!” season, June 11 through Aug. 29 (except June 16-17 when Disney’s California Adventure will be closed for Grad Nights).  Guests will stand during the shows – at 9 and 10:15 p.m. – and they may bring strollers into the viewing area.

To see the show, guests will obtain a special FASTPASS for “World of Color” or they can select from several Dining and Picnic packages that include reserved viewing.

The FASTPASS for “World of Color” will be available each morning at the Grizzly River Run FASTPASS terminals.  Guests can insert their park tickets into the terminal to obtain a FASTPASS ticket for the show, and they will be assigned a specific show time.  As with other FASTPASS attractions, a limited number of passes are available for “World of Color.”  When all of the day’s “World of Color” FASTPASS allotment has been distributed, Grizzly River Run terminals will convert back to distributing the Grizzly River Run FASTPASS tickets.

Guests arriving before park opening to line up for the “World of Color” FASTPASS may park in the Pumba parking lot on Disney Way and, beginning at 7 a.m., gather at the Main Entrance to Disney’s California Adventure.  When Disney’s California Adventure opens to the public, guests lined up for FASTPASS will be walked into the park and over to the FASTPASS terminals.

In addition to the FASTPASS for “World of Color,” a selection of specially themed dining package options, which include reserved viewing, are available.

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