Since they were first introduced for Valentine’s day, Hallmark has been steadily growing its offering of augmented reality greeting cards. By purchasing the cards in-store, the recipient can download special software specific to the card (Windows only) and use their webcam to produce an interactive augmented reality visual featuring their favorite characters.
With strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.
DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.
Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.
WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”
Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.
Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.
Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.
DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.
And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.
Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.
Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif. As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area. All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.
The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design. Each life-sized statue is 7.5 feet in height and weighs 989 pounds.
MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues. Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim. There will be thirty-six winners in total and one grand prize winner. For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.
“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”
“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle. “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”
Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods. Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.
With anticipation and excitement building for the June 11 premiere of the nighttime spectacular “World of Color” in Disney’s California Adventure park, several options are in place for guests who want to maximize their day of fun at the park and make plans to enjoy the show that night.
“World of Color” will be presented twice nightly throughout the Disneyland Resort “Summer Nightastic!” season, June 11 through Aug. 29 (except June 16-17 when Disney’s California Adventure will be closed for Grad Nights). Guests will stand during the shows – at 9 and 10:15 p.m. – and they may bring strollers into the viewing area.
To see the show, guests will obtain a special FASTPASS for “World of Color” or they can select from several Dining and Picnic packages that include reserved viewing.
The FASTPASS for “World of Color” will be available each morning at the Grizzly River Run FASTPASS terminals. Guests can insert their park tickets into the terminal to obtain a FASTPASS ticket for the show, and they will be assigned a specific show time. As with other FASTPASS attractions, a limited number of passes are available for “World of Color.” When all of the day’s “World of Color” FASTPASS allotment has been distributed, Grizzly River Run terminals will convert back to distributing the Grizzly River Run FASTPASS tickets.
Guests arriving before park opening to line up for the “World of Color” FASTPASS may park in the Pumba parking lot on Disney Way and, beginning at 7 a.m., gather at the Main Entrance to Disney’s California Adventure. When Disney’s California Adventure opens to the public, guests lined up for FASTPASS will be walked into the park and over to the FASTPASS terminals.
In addition to the FASTPASS for “World of Color,” a selection of specially themed dining package options, which include reserved viewing, are available.
It’s disguised as a report on how many billions Disney Consumer Products is hoping to rake in with products inspired by Toy Story 3, but this report from Reuters has another item on its agenda: Toy Story shorts.
The article confirms what we first speculated back in early March, that the highly successful CARS Toons series was being tailgated by a set of toons inspired by our Toy Story pals. A recent video on Pixar Canada all but confirmed that the new studio would be producing the series, but the Reuters story lays it it all out.
Today we are blessed with first looks of several figures from the Alien Invasion project by MINDstyle. Featuring contributions from 30 Disney and Pixar artists, each have put their own individual spin on a blank figure in the shape of the LGM from the Toy Story films.
The exhibition tour kicks off June 15 at Hong Kong’s Times Square. For a preview of other figures from the exhibit, check out MINDstyle’s official blog.
We also get our first look at MINDstyle’s limited edition art toy collectible (ATC) of the main character from John Lasseter’s original short, Tin Toy. The figure will first be released at San Diego Comic Con. No word on edition size or whether it will be an exclusive to the SDCC.
Here’s look at some of the Disney-related books, movies and audio CDs being released this week. Please note that this list is automatically generated and information is not guaranteed by this site.
|Arcana Cabana Catalogue (Available Tuesday, June 1 or Pre-Order from Amazon.com) |
Are you a collector of rare and historical flying carpets? Do you yearn for an urn? Desire a unicorn horn? Now you can have your heart’s desire! The Arcana Cabana Catalogue takes you inside the doors of the magical store seen in the hit film The Sorcerer’s Apprentice. Collected for the first time, the catalogue gives you the background information, price, and relevant stories of some of the most intriguing items in the store. For a mere $34,750, you can own Cleopatra’s Heart, but beware, it beats a bit stronger than you may think.
To order or for more information, click here
No, there is nothing wrong with your monitor, these new Vinylmation figures from the Disney Design Group really do have alien-like extensions protruding from their heads. They are in fact the members of the limited edition Vinylmation Condiments series and we’re getting our first look at them courtesy of the official Vinylmation blog. Designed to represent the typical squeeze bottles for your favorite condiments, the colors are dead-on. In fact, we believe the honey bear Vinylmation will probably be worth the price of admission alone.
Tonner has just released information and photos for its new dolls based on Prince of Persia from Walt Disney Studios and producer Jerry Bruckheimer. The dolls, now available for pre-order, are expected to ship this summer.
PRINCE DASTAN, dashingly portrayed by Jake Gyllenhaal, navigates the lands of Persia on a quest to protect an ancient dagger containing the Sands of Time. This highly detailed 17″ tall TCF™ comes swathed in a cotton wrap shirt and distressed twill pants, with a cotton scarf, intricate faux leather belt with working buckles, sleeveless cloak with metal adornments, and faux leather boots. Faux leather armbands, bracelets, necklace, socks, head wrap, and elaborately painted resin dagger also included.
The Crocs™ Toy Story Clog, super hero extraordinaire! With Buzz and Woody on these clogs, your little one will be saving the day in no time. Featuring a croslite™ material footbed and the Toy Story cast this will be the perfect shoe for any adventure.
The Crocs™ Toy Story Clog features:
- The Toy Story gang comes alive on this new fully molded clog.
- Fully-molded croslite™ material construction for lightweight cushioning.
- Buoyant; weighs only ounces.