As we first reported on Twitter back in January, the marketing machine for Disney/Pixar’s Monsters University continues to go viral while keeping it organic to the film’s content. This time around, it’s a Tumblr account known as MUGrumblr.
A couple of new viral ads have been released in support of Pixar Animation Studios’ Monsters University, in theaters on June 18. One of the ads in particular comes very close to sharing some of the new footage previously shown in the Japan trailer, which includes visits to the Monsters. Inc Scare Floor. Mostly, however, the ads promote campus life with the school of scaring in particular.
Welcome to Monsters University:
We See Monsters University:
It’s in Japanese (naturally), but this version of the trailer for Disney/Pixar’s upcoming film Monsters University gives a whole new dimension to the story we’ve come to know so far. In it, we see a very young Mike Wazowski in an apparent field trip to the Scare Floor at Monsters Inc. in which young Mike receives a gift that starts to shape his entire future.
There are also additional scenes which Mike appears to meet Sulley for the first time, as well as the scene in which Dean Hardscrabble (voiced by Helen Mirren) appears to be kicking the future pals out of the esteemed Scarer program.
A new international poster for Disney/Pixar’s Monsters University has been released and it’s chock full of characters from the film along with several confirmations (such as Randy Boggs (aka Randall) being affiliated with the Roar Omega Roar (ROR) fraternity as well as George Sanderson being in Jaws Theta Chi (JOX)), but what’s perhaps most telling is that none of the Omega Kappa (OK) students are in their respective uniforms. Instead, Mike, Sulley, Don, Squishy, Terri & Terry and Art all simply appear in clothing reading Monsters University. This and the fact that Omega Kappa’s fraternity house is actually in the basement of Squishy’s Mom’s house starts to make one wonder just how official OK starts out.
Earlier this month, we had the opportunity to sit down with Monsters University director Dan Scanlon and producer Kori Rae, along with John Goodman, for a few minutes as part of a roundtable at the Disney/Pixar presentation at the 110th American International Toy Fair in New York City.
Following up on a tip I had received the day before, I took the opportunity to explore what overlap — if any — we might see between Monsters University and the original Monsters Inc. film. Unfortunately Scanlon nearly skirted the question altogether: ‘Well I don’t want to say that, I think you should wait and see. I will say that it’s teeing up to the original film nicely.’
Animation Fascination has uploaded a new featurette/sneak peek at Disney/Pixar’s Monsters University, presumed to be included on the upcoming Monsters Inc. blu-ray release. Narrated by director Dan Scanlon, the featurette offers up quite a bit of concept art along with some of the story which involves how rivals Mike Wazowski and James ‘Sulley’ Sullivan were rejected from the prized scaring educational track by Dean Hardscrabble and how Mike concocts a plan to get into the program. To pull it off, they must join the Oozma Kappa fraternity which — although is made up of other scare program rejects — is just OK with us.
Just ahead of the 110th annual American International Toy Fair kick-off this Sunday, Disney Consumer Products has shared a sneak peek at just some of the toys coming later this year, representing some of its iconic properties. From Monsters University, Oz the Great and Powerful and Planes to ‘Sofia the First’ and ‘Jake and the Never Land Pirates’ to proven franchises such as Minnie Mouse, Disney Fairies and — of course — the princesses, these toys represent some a new take on classic play, often integrating cutting edge technology to enhance the experience.
Earlier this evening, The International Animated Film Society, ASIFA-Hollywood, held its 40th Annual Annie Awards at UCLA’s Royce Hall, in Los Angeles, CA. While addressing the myriad of technical issues for the awards show were well beyond the capabilities of Fix-It Felix Jr and his magic hammer, the clear winner of the night was Wreck-It Ralph from Walt Disney Animation Studios.
The blockbuster took a total of five awards including Music in an Animated Feature Production (Henry Jackman, Skrillex, Adam Young, Matthew Thiessen, Jamie Houston, Yasushi Akimoto), Writing in an Animated Feature (Phil Johnston and Jennifer Lee), Voice Acting in an Animated Feature (Alan Tudyk as King Candy), Directing in an Animated Feature (Rich Moore) and Best Animated Feature.
Earlier this morning, awards show host Seth MacFarlane and Emma Stone announced the nominations for the primary categories for the upcoming 85th annual Academy Awards at the Academy’s Samuel Goldwyn Theater in Beverly Hills.
Disney’s only nominations announced thus far — unsurprisingly — have been for Best Animated Feature Film in which Tim Burton’s Frankenweenie, Walt Disney Animation Studios’ Wreck-It Ralph, Pixar Animation Studio’s Brave were all nominated. Other films in the category are Laika’s Paranorman and Aardman Animation’s The Pirates! Band of Misfits.
Yesterday we shared a hi-res still with you of the new short, The Blue Umbrella, from Pixar Animation Studios. Today we are pleased to bring you another still from the short, this one an aerial view of the street where we catch a glimpse of Blue and Red amongst the sea of black umbrellas.
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