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Yesterday, we reported on an upcoming ad campaign for the new ABC series ‘V.’ The campaign, which involves skywriting over the landmarks in several U.S. cities, has caught the angry eye of some environmental watchdogs-slash-tv critics such as Lisa de Moraes of The Washington Post. In her column today, de Moraes looks at some of the environmental cost of the new campaign, admitting it’s not the end of the world, but definitely calling out The Walt Disney Company as being somewhat hypocritical.
It’s also been barely a month since the environmental activist group Friends of the Earth issued a report card of major cruise lines, ranking Disney Cruise Line last, which you can read more about here.
NOTE: This promotion has been canceled.
“V” – PREMIERES TUESDAY, NOVEMBER 3 (8:00-9:00 p.m., ET) — “V” is a re-imagining of the 1980s’ miniseries about the world’s first encounter with an alien race. With huge spaceships simultaneously appearing over 29 cities around the world, the Visitors (or V’s) seem to promote a message of peace. Through their generous offer to share advanced technology, the V’s quickly build a following that may be overlooking a more malevolent agenda.
A thrilling original movie ushers in an exciting original series with the premiere of the science-fiction adventure “Skyrunners” and the special full episode preview of the live action sitcom “I’m in the Band,” FRIDAY, NOVEMBER 27 on Disney XD. The premiere of “Skyrunners” will be sponsored by Ubisoft’s Shaun White Snowboarding: World Stage game and formatted exclusively for the client, with limited programming breaks. The preview of “I’m in the Band” will be sponsored by Pepperidge Farm Cheddar Goldfish crackers. “I’m in the Band” will have its regular timeslot premiere in January, 2010.
The schedule for Friday, November 27 is:
Disney Channel will debut the third season of its Emmy-nominated multicultural series for preschoolers, “Handy Manny,” starring Wilmer Valderrama, on SATURDAY, NOVEMBER 7 (8:30 a.m., ET/PT). The third season will include a new primetime special, a new short-form series and the introduction of 10 new tool characters.
Guest stars include Rosario Dawson as a marine biologist, Dale Earnhardt Jr. as a race car driver, Jim Belushi as a drawbridge operator and Giada De Laurentiis as the owner of a pizza parlor. Lance Bass returns in the recurring role of klutzy “surfer dude,” Elliot.
Disney Channel will premiere new fairy tale-themed episodes of the hit Playhouse Disney series “Mickey Mouse Clubhouse” and “Imagination Movers” on SATURDAY, NOVEMBER 14 (beginning at 9:00 a.m. ET/PT). Disney Channel stars Nicole Anderson (“JONAS”) and Jason Dolley (“Good Luck Charlie,” “Hatching Pete”) guest star in the new “Imagination Movers” episode.
In the “Mickey Mouse Clubhouse” episode entitled “Mickey and the Enchanted Egg,” Mickey finds an egg which soon hatches a baby dragon. Determined to protect the baby dragon and bring it back to its home, Mickey and pals must convince Wizard Pete that they did not steal his egg. The episode was written by Ashley Mendoza and directed by Sherrie Pollack and Broni Likomanov.
ABC today announced the availability of its free “Dancing with the Stars” (DWTS) App from the App Store. The app is a one-stop-shop for fans who can now use their iPhone or iPod touch for deeper access to the hit show, complete with the latest elimination updates, video clips and other fun, interactive features.
In addition to offering users another way to vote for favorites each week, the app features:
BURBANK, Calif. (Oct. 15, 2009) – ABC Family and Build-A-Bear Workshop® are coming together to create a little holiday “hoofla” this season as the network debuts an animated special that marks the first time in the retailer’s 12-year history that its plush animals are brought to life on television. “Holly and Hal Moose: Our Uplifting Christmas Adventure,” a one-hour feature movie, makes its nationwide premiere on ABC Family on Tuesday, Nov. 24 at 7:00 PM ET/PT (with an encore presentation on Saturday, Nov. 28 at 10 AM ET/PT). The television special is based on a book and series of webisodes that introduced Holly and Hal Moose last year and captured their holiday antics, powerful imaginations and love of adventure.
“Holly and Hal” features Meaghan Martin (“10 Things I Hate About You,” “Camp Rock”) and Jonathan Morgan Heit (“Bedtime Stories”) as the voices of Easton and Weston (respectively), two high-strung elves who monitor the North Pole Weather Center. In addition, an exclusive theme song, “When You Dream,” was created for the movie by Tena Clark, award-winning music producer, song writer and CEO/chief creative officer of DMI Music & Media Solutions.
“Holly and Hal were our first characters to inspire a storybook, and now they’re the first to become movie stars,” said Maxine Clark, founder and chief executive bear of Build-A-Bear Workshop. “The tale of this antlered-sibling duo is meant to inspire people to follow their dreams – no matter how big they seem. It’s a classic holiday adventure that offers families the opportunity to start a new tradition of watching it together each season.”
Burbank, CA (October 14, 2009) – Christmas chaos ensues for the Bannister family when they adopt a misguided guard dog, Zeus, to try and keep their home safe from neighborhood prowlers in the new ABC Family holiday movie, “The Dog Who Saved Christmas,” premiering on Sunday, November 29th (8:00-10:00Pm ET/PT). The two-hour film, premiering as part of the network’s annual “Countdown to 25 Days of Christmas” programming event, stars Dean Cain, Gary Valentine, Elisa Donovan, Joey Diaz, Mindy Sterling, Adrienne Barbeau and Mario Lopez as the voice of Zeus.
“Lanny and Wayne the Christmas Elves in Prep & Landing,” ABC’s first television special produced by Walt Disney Animation Studios, will air TUESDAY, DECEMBER 1 (8:30-9:00 p.m. ET) on the ABC Television Network.
The half-hour holiday special reveals the never-before-told tale of an elite unit of Elves known as Prep & Landing. Every Christmas Eve this high-tech organization ensures that homes around the world are properly prepared for the yearly visit from The Big Guy, their code name for Santa Claus.