Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney/ABC Television Group announced the debut of ABC.com’s latest season of “Grey’s Anatomy” webisodes.
Sponsored by Carma Laboratories, Inc., whose Carmex® Moisture Plus ultra hydrating lip balm is integrated into the storyline, “Seattle Grace: Message of Hope” consists of six individual mini-episodes, each 2-4 minutes in length, as well as a special behind-the-scenes “Making of Seattle Grace” episode which chronicles the making of “Seattle Grace: Message of Hope.” The first webisode will be available online tonight, October 14, following the broadcast airing of the latest episode of “Grey’s Anatomy.”
In a new, fourth season of wizardly twists and turns, everything is not what it seems, as Alex is tricked into announcing to the world that she and her brothers are wizards, and a duplicating spell goes haywire, changing Max’s life forever. Bailee Madison (“Bridge to Terabithia,” “Brothers”) joins the cast as Maxine, an adorable 10 year-old wizard and Gregg Sulkin (Disney Channel UK’s “As The Bell Rings”) reprises the role of Mason the werewolf in the Emmy Award-winning comedy series “Wizards of Waverly Place.” The season premiere episode will be presented FRIDAY, NOVEMBER 12 (9:45-10:15 p.m., ET/PT) on Disney Channel.
The popular ABC News series “Primetime: What Would You Do?” returns with a full season order of all new scenarios, beginning Friday, October 29 at 9:00 pm ET. The show, which was called “a Candid Camera of Ethics” by The Columbia Journalism Review, ranked No. 1 in its 9:00 pm time period among the broadcast networks in Adults 18-49 and Adults 25-54 during its run this summer. The show more than doubled the performance of ABC in time period, increasing by 110% in Total Viewers and by 133% in Adults 18-49 from the Net’s performance in the hour in the comparable weeks last summer.
“Avalon High,” a new Disney Channel Original Movie that puts a contemporary twist on Arthurian legend, premieres Friday, November 12 (8:00 p.m., ET/PT) on Disney Channel and Disney Mobile for Sprint TV, MobiTV and Flo TV. Starring Britt Robertson (“Life Unexpected”) and Gregg Sulkin (“Wizards of Waverly Place,” Disney Channel UK’s “As the Bell Rings”), the movie is based upon the award-winning novel by best-selling author Meg Cabot (“The Princess Diaries”). It follows Allie, a transfer student to Avalon High, who discovers that her new classmates are reincarnations of King Arthur and his Court.
The Big Balls are shivering in anticipation because this January, ABC’s “Wipeout” is back with a brand new “Winter Wonderland” course, complete with slippery ice, frosty snow and numerous avalanches of Wipeouts. Cold climate-loving contestants will bundle up as they compete on all-new stunts such as the Spanker Sleds, the Wipeout Ski Lift and the Polar Bear Run. So cozy up by the fire with a cup of hot chocolate, and join us for a winter edition that is sure to “Wipeout” your winter blues. This new winter series will be in addition to the summer series of season four, bringing the season episode order to 24 episodes.
Production has begun on “Motorcity,” an animated series set in a futuristic Detroit after it has been purchased and built into Detroit Deluxe by evil billionaire Abraham Kane. Kane, having banned personal freedoms including automobile transportation, is ultimately challenged by a group of rebels who call themselves The Burners. Led by 17-year-old Mike Chilton, The Burners retreat to an underground city, customize their fleet of hot rods and pursue their quest to stop Kane from taking over the world. The series, created by Chris Prynoski and produced by Disney Television Animation and Titmouse, Inc., is slated to premiere next year on the burgeoning Disney XD, which offers a compelling mix of live-action and animated programming for kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. The announcement was made today by Eric Coleman, Senior Vice President, Original Series, Disney Television Animation.
“Prep &Landing” returns this season with an all new 7-Minute animated short, “Operation: Secret Santa,” airing on ABC in December, while the half-hour animated special, “Prep & Landing: Naughty vs. Nice,” debuts in 2011. “Prep & Landing” became an instant favorite with viewers and emerged as TV’s number 1 holiday special in the 2009 season. It was also the highest kids rating (kids 2-11/ 7.5/23), for any primetime telecast on broadcast TV in 2009. The special went on to win four Emmy Awards.
ABC Family has given the production greenlight to four more pilots and ordered additional episodes of its new hit comedy series, “Melissa & Joey,” it was announced today by Michael Riley, president, ABC Family. The pilots are “Untitled Brenda Hampton Project,” “What Would Jane Do,” “The Lying Game” and “The Great State of Georgia.”
The network has also given a back-order to “Melissa & Joey,” starring Melissa Joan Hart and Joey Lawrence, bringing its first season order to a total of 30 episodes. The original comedy series currently premieres on Tuesday nights at 8:00PM ET/PT.
Variety is reporting that Disney Channel will begin touting its Playhouse Disney to Disney Junior transition Monday, October 11 during the ‘Handy Manny: Big Construction Job’ prime-time special. The ad will feature one of several different variations of the previously introduced Disney Junior logo, this one being the individual letters in ‘Junior’ stylized after the ‘sensational six’ characters featured in ‘Mickey Mouse Clubhouse.’
According to Disney Channels Worldwide senior marketing and creative VP Richard Loomis, “Each one has sort of a fun, play-along factor. Some of the letters of ‘Junior’ are very obvious in terms of which characters they express, and some are a little bit more subtle. It’s simple, but it does have another layer.”