On Sunday, the Lutz family of East Setauket, New York thought they had simply been invited to attend an afternoon baseball game between the Yankees and the New York Mets. Instead they were surprised to find out they would be the latest recipients of “Extreme Makeover: Home Edition” re-build via the Jumbotron screen at Yankee Stadium. In place of design team leader Ty Pennington’s traditional morning wake up call to the deserving family, he stormed the field and announced the good news just before the game.
Rita Ferro, an executive with a strong track record in advertising sales and promotions, has been promoted to Executive Vice President, Disney Media Sales and Marketing, effective June 28. Ms. Ferro will relocate to New York from Miami, where she’s been an integral part of Disney and ESPN’s Latin America business since 1997. She succeeds Tricia Wilber who was recently named Chief Marketing Officer, The Walt Disney Company, Europe, Middle East and Africa.
In her new role, Ferro will lead the integrated sales team that represents and maximizes advertising sales, marketing and promotions across The Walt Disney Company’s media platforms serving kids, moms and families, including its kid-driven, family inclusive TV channels, its wide-range of online offerings, its mom-focused publishing business, and its kid- and mom-focused radio platform. The portfolio, consists of Disney Channel, Disney XD, Playhouse Disney (soon to re-brand to Disney Junior), plus over 20 Disney Online properties serving kids, families and/or women including Disney.com, DisneyFamily.com, DisneyChannel.com, RadioDisney.com, Kaboose.com and FamilyFun.com, among others.
Ferro will report to three business unit leaders – Carolina Lightcap, president, Disney Channels Worldwide; Paul Yanover, Executive Vice President and Managing Director, Disney Online, and Russell Hampton, president, Disney Publishing Worldwide.
Ms. Lightcap said, “Rita has a great reputation in the advertising community and a strong background in generating strategic opportunities for diverse clients in a dynamic multichannel, multi-brand business.” She continued, “I am excited to be working closely with her again, and know our integrated ad sales team stands to benefit enormously from her keen insights, strong relationships and leadership skills.”
Fan-favorites, arch-rivals, villains and the sexiest participants from the hugely successful “Bachelor” franchise reunite under one roof in a competitive reality series to compete for $250,000 and perhaps a “second chance” at love, on ABC’s “Bachelor Pad,” premiering MONDAY, AUGUST 9 (8:00-10:00 p.m., ET). The series begins with 19 of the most unforgettable characters from seasons past living together in the “Bachelor Pad” mansion. Each week they’ll square off in head-to-head challenges to compete for immunity and the opportunity to go on a date with contestants of their choice. The winner of the challenge will then grant immunity to one of his or her dates via the presentation of a rose. At the end of each episode, the contestants will vote amongst themselves to determine which cast members will be eliminated from the competition.
ABC Family is launching its “Live Huge” campaign, a new health initiative in support of the network’s upcoming one-hour scripted series, “Huge.” The initiative, which runs across multiple platforms on the network, including on-air, online, and off-air, kicks off with a national bus tour beginning in Michigan on Friday, June 18. The “Live Huge” Bus will continue to make stops at festivals and fairs across the country throughout June and July 2010. “Huge,” starring Nikki Blonsky, premieres on ABC Family on Monday, June 28, at 9:00PM ET/PT.
The “Live Huge” Bus, wrapped in white, will serve as a blank canvas that will allow people to share how they “live huge” by writing messages directly on the bus that tell how they live their lives to the fullest. With each stop, photos of people signing the bus will be uploaded to abcfamily.com for use on the site’s digital mosaic – “The Live Huge Wall.” Additionally, ABC Family will be distributing recipe booklets featuring healthy recipes from two cookbooks by Jamie Oliver and published by Hyperion Books – Jamie’s Food Revolution (available now) and the soon-to-be-released Jamie’s America (coming in October).
The bus tour will kick off at Hamburg Family Fun Fest (Hamburg, MI) on Friday, June 18 and will continue on to make stops including:
Supporting Disney’s ongoing commitment to helping kids and parents achieve healthier lifestyles, Disney Channel will premiere the second season of Playhouse Disney’s popular animated short-form series for parents and preschoolers, “Tasty Time with ZeFronk,” on MONDAY, JULY 19 (9:25 a.m., ET/PT), with new episodes every day throughout the week. Beginning July 6 www.playhousedisney.com will feature all of ZeFronk’s recipes, which are simple creations that kids and their parents or caregivers can make together at home. Kids are also invited to craft personalized recipe books.
Emmy® Award nominee Maura Tierney (“ER”) has joined “The Whole Truth” as a series regular. The new drama series from Jerry Bruckheimer Television will air Wednesdays from 10:00-11:00 p.m., ET this fall on ABC. With a unique alternative narrative structure that chronicles the way a case is built from the perspectives of both the defense and prosecution, “The Whole Truth” shows each side equally and keeps its audience guessing, shifting allegiances of guilt or innocence until the very final scene.
Being a bridesmaid was never so much fun or so dangerous! Hilarity ensues as two childhood friends attempt to thwart the wedding of a no-good, money hungry ex-friend by going undercover as bridesmaids so that true love can prevail, in ABC Family’s new original movie, “Revenge of the Bridesmaids,” premiering Sunday, July 18th (8:00 – 10:00 PM ET/PT). The film stars Raven-Symoné (“College Road Trip,” “That’s So Raven”) and Joanna Garcia (“Better Together,” “Privileged,” “Reba”).
ABC Television Network and “Extreme Makeover: Home Edition” have teamed up to help raise money in support of Nashville flood relief with a simple “text-to-donate” charitable effort. Some cast members from the hit ABC show are scheduled to be there to lend their support and to help raise awareness for the Nashville flood victims.
Beginning today, simply text the keyword NASH [followed by a space] and the amount you want to donate to 27138. A thank you message with instructions enabling you to safely and securely fulfill your donation via credit card will follow. The donation will not be billed to your mobile phone.
When ESPN launches ESPN 3D on Friday, June 11, three advertisers – SONY, Gillette and Disney/Pixar’s Toy Story 3 – will debut new commercials produced in native 3D. Additionally, ESPN will introduce its first-ever 3D commercial from the award-winning This is SportsCenter franchise.
“The 3D advertising opportunity and marketplace is at the beginning so we are very excited to have three marquee advertisers on board,” said Ed Erhardt, president, ESPN Customer Marketing and Sales. “We have interest from several of our clients to include ESPN 3D in their packages and we will do everything we can to accommodate them.”