The Euro Disney S.C.A. Group today officially announced that it will be introducing a new attraction based on Disney/Pixar’s Ratatouille at its annual shareholder meeting. The new attraction is slated to open in 2014 at the Walt Disney Studios Park. According to the announcement, the attraction promises that ‘Disney storytelling and state-of-the-art technology will come together in this romantic, larger-than-life, Parisian experience.’
Also confirmed was an extension of 20th anniversary festivities until September 30, 2013 and the addition of scenes from The Lion King and Brave to its award-winning ‘Disney Dreams!’ night-time entertainment. In addition to the new scenes, Disneyland Paris will also be introducing what it is calling Light’Ears (a play on Lightyear), their counterpart to ‘Glow with the Show’ as featured primarily at the Disney California Adventure Park. The interactive ears will be available at select retail and online locations beginning this summer.
In honor of its 20th anniversary, Disneyland Paris has launched Disneyland Paris Generations, an interactive, collaborative platform designed specially for guests, fans, Cast Members, partners and the media.
The website, which celebrates the theme of ‘we all have a Disneyland Paris story,’ allows guests to virtually page through the resort’s history book, offering twenty years of stories, photos and videos from the archives of Disneyland Paris. It will also keep online guests updated on current events during this anniversary year. A section of the site is dedicated to behind the scenes activities as well as the talents of more than 14,500 Cast Members who have shaped Disneyland Paris into what it is today.
Most importantly, each visitor — be they guest, cast member or just a fan — is invited to share his or her own Disneyland Paris stories. The heart of this project lies in moments, memories and unforgettable experiences with Disneyland Paris.
‘Everything that’s great about the Web has been pulled together on this unique platform. It has a shared area where everyone can participate by posting something or telling a story. In the end, it’s actually Disneyland Paris’ memoirs that we’ll be writing together. But above else, our destination is about people — the guests, Cast Members, and those who helped make it happen,’ says Stéphanie Cocquet, Disneyland Paris’ Director of Communications, who began the project.
Video: ‘Cars 2′ Segment in ‘Moteurs.. Action!’ at Disneyland Paris; Coming to Disney’s Hollywood Studios
As part of the new Magical Moments Festival at Disneyland Paris, a new segment featuring Mater, Lightning McQueen and a villain vehicle has been added to the Moteurs… Action! car stunt show at Walt Disney Studios Park at the Disneyland Paris Resort. Footage of the new segment has made its way onto YouTube:
In addition, the Cars 2 segment will also be added to the show’s U.S. counterpart, Lights, Motors, Action! Extreme at Disney’s Hollywood Studios at the Walt Disney World Resort, this June (replacing the Herbie segment).
All the world’s a racetrack as racing superstar Lightning McQueen zooms back into action, with his best friend Mater in tow, to take on the globe’s fastest and finest in this thrilling high-octane new installment of the Cars saga. Mater and McQueen will need their passports as they find themselves in a new world of intrigue, thrills and fast-paced comedic escapades around the globe.
The Walt Disney Company today released its second Corporate Citizenship report detailing Disney’s progress on environmental and social impacts. The report also includes the Company’s first set of comprehensive citizenship commitments and goals, aligned around three core principles:
- Act and create in an ethical manner and consider the consequences of our decisions
- Champion the happiness and well-being of kids, parents and families in our endeavors
- Inspire kids, parents, employees, and communities to make a lasting, positive change in the world
“Being a respected global citizen isn’t just good for our employees and the communities in which we operate, it is critical to the growth and success of our business,” said Robert A. Iger, Disney President and CEO. “Our next step is to build upon our existing programs and initiatives by clarifying our commitments and expanding our efforts to track and measure our progress.”
Highlights of the 2010 Report include:
- Announcement of a comprehensive set of commitments and metrics that address Disney’s worldwide business impacts and opportunities.
- Global expansion of programs aimed at inspiring kids, parents, and communities to make a difference in the world. Disney Friends for Change, now in 19 countries, has rallied 2.5 million kids to take pledges for the environment. Disney Magic of Healthy Living, launched in September, partners with parents and kids to make healthy choices simple and fun.
- Investment of $15.5 million in carbon offset projects around the world as part of Disney’s Climate Solutions Fund, the Company’s internal carbon pricing program.
- Release of Disney’s Human Rights Policy Statement, with the aim of more clearly articulating the Company’s commitment to respecting human rights.
- Detailed data and progress updates on Disney’s supply chain and environmental footprint
- Corporate charitable contributions of $198 million, and more than 548,000 hours of VoluntEARS service contributed by Disney employees.
The interactive multimedia report, now available online only at www.disney.com/citizenship2010, includes comprehensive coverage of eight key areas: family entertainment, inspiring kids and communities, nature conservation, environment, community, workplaces, supply chain, and human rights. An interactive map provides insights into Disney’s activities around the world. The report follows the standards of the Global Reporting Initiative (GRI).
The citizenship report anchors a broader suite of publications. Six additional reports provide information on local impacts of our Parks & Resorts segment.
The Walt Disney Company, Euro Disney Associés S.C.A. and MasterCard announced today a six-year strategic corporate alliance across Europe, Middle East, Africa, Russia & CIS.
The agreements make MasterCard the official partner in the payment services category of The Walt Disney Company EMEA & Russia and of Euro Disney Associés C.S.A.. As a result, this provides MasterCard with opportunities to create and deliver unique promotional opportunities for its cardholders across the breadth of Disney including motion pictures and the more than 100 Disney Stores across the region and in Disneyland Paris, Europe’s number one tourist destination.
This is the first pan-European family entertainment sponsorship platform for MasterCard, a recognised sponsor of such sports as Football and Golf. Underscored by MasterCard’s priceless marketing philosophy, this new marketing asset is designed to speak specifically to MasterCard’s cardholder. “As generations of consumers can testify, the very enchantment of Disney is priceless”, said Javier Perez, President of MasterCard Europe. “To come together with such a valued partner for the benefit of our cardholders is true marketing magic.”
Philippe Gas, CEO Euro Disney Associés S.C.A..: “As companies, we share a commitment to service, technological innovation, and magical experiences for our Guests. Disneyland Paris creates live family entertainment and Disney memories that last a lifetime and we look forward to finding additional ways to do the same for more than 500 million MasterCard and Maestro cardholders across the region.”
The agreement, which covers business-to-consumer and business-to-business initiatives provides the scope for considerable consumer benefits, which will include special advantages and discounts for all MasterCard cardholders. The partnership will also develop:
- New “Priceless” MasterCard cardholder experiences, including Disney Store shopping events and offers as well as Disneyland Paris events and hospitality benefits.
- Opportunities for innovative payment solutions to support consumers at both Disneyland Paris and for in-store purchases in Disney stores.
- Opportunities for MasterCard to secure further marketing and promotional opportunities across Disney’s branded businesses, providing unique business building opportunities for MasterCard customers.
- The chance for Disney to develop promotional programs to reach MasterCard’s customer-base across the region and to leverage MasterCard’s payment services technology expertise.
- Permanent MasterCard signage at Disneyland Paris and Disney Stores in the region, underlining the importance of the partnership with MasterCard.
Javier Perez, President, MasterCard Europe said: “I’m excited that we are going to work so closely with Disney. We know that the magic that Disney provides will create numerous priceless opportunities for all our cardholders including families with young children, the larger youth segment, our corporate customers and our own employees. This new partnership fits seamlessly within our existing strategy in which our sponsorship activities, be it sports sponsorship through to entertainment, should always aim to deliver a rewarding experience for today’s cardholder.”
Diego Lerner, president, The Walt Disney Company EMEA said: “With this alliance, MasterCard will benefit from Disney’s one of a kind expertise in family entertainment enabling them to reach this important audience in a fun, new way. We are thrilled to have a company such as MasterCard join our family of corporate alliance partners.”
The Wall Street Journal is reporting that Euro Disney SCA has secured permission from the French government to expand its operations. The plans for an expansion of approximately 13% in area to 5,508 acres and are expected to include a third theme park (in addition to Disneyland Paris and Walt Disney Studios) as well as a housing complex and a ‘vacation village’ currently referred to as Les Villages Nature de Val d’Europe.
The Walt Disney Company has an approximately 40% stake in Euro Disney SCA, the parent company of the Disneyland Paris Resort.
Disneyland Paris has just released this photo of rapper and actress Queen Latifah (nee Dana Owens) as she explored the parks’ newest addition, Toy Story Playland. Latifah visited the resort in late August, just a few days after Toy Story Playland opened.
Photo courtesy of Disneyland Paris.
Toy Story Playland opened earlier this week at Disneyland Paris and the Resort has just published the following package video covering the grand opening. In addition to the ribbon cutting ceremony, the video includes time-lapse photography of the area’s construction (as well as the construction of Buzz, pictured left) and on-board videos of attractions such as RC Racer and Toy Soldiers Parachute Drop.
Dolores was recently vacationing at the resort with her family.
Disneyland Paris has released the following video capturing the event. While it’s mostly in French (and my french is admittedly a bit weak), I think it’s safe to say that someone must’ve commented how easy it is to impersonate Michael Jackson when you cover your entire face. On that note, kudos to the fan with the (hopefully) prosthetic nose. There are some fans who speak in English as well as some footage of the attraction’s film towards the end.
Thanks to a Stitch Kingdom reader for the tip.