ABC Affiliates, Advertisers Cry Foul over Actions by ESPN and ABC News

Enjoy this article? You may also be interested in these related items from our partners

Disney Villains
Reversible Sports Bra

Disney Minnie
Mouse Polka Dot Mug

Disney Alice In Wonderland
Falling Sublimation Girls Tank Top

Disney has been driving on thin, black ice lately when it comes to their ABC affiliates and their advertisers.

Two separate events are threatening the financial stability of the ABC network’s affiliate stations, most notably throughout the southern region of the United States.

The affiliates are noticeably upset over recent moves by Disney-owned ESPN taking several sporting events away from the affiliates, most notably several NASCAR events. It’s believed that ESPN, which has been producing all sports for the ABC network since 2006, is being handed carte blanche from the parent corporation in terms of which events it can air exclusively because it helps justifies the already industry-high retransmission fees from cable operators. The affiliates fear a significant loss in programming and local ad revenue as a result.

Meanwhile, ad revenue for the same ABC affiliates will be falling as 22Squared, an ad agency representing 173 auto dealerships in the southeast, has announced it will be pulling advertising from local ABC networks.  The move was made in response to ‘excessive stories on the Toyota issues [regarding a known issue with the accelerator sticking].’

RECOMMENDED:  ABC Digital Relaunches 'Watch ABC' Platform with Exclusive Original Series, Old Favorites; Expands Live Stream Reach

Enjoyed this post? Share it!


Leave a comment

Your email address will not be published. Required fields are marked *

Time limit is exhausted. Please reload CAPTCHA.