ABC Launches Facebook Apps for ‘Apartment 23,’ ‘Scandal’
For two of its upcoming mid-season replacement shows, ABC has launched two new Facebook apps which uses information from your own Facebook account as well as your friends to promote the concept behind the new series.
According to Don’t Trust the Roommate for ‘Don’t Trust the B- in Apt 23,’ ‘every one knows one but no one should live with one! Find out who the B- is in your life!’ I’m not particularly sure of the science behind this app, nor the consequences of basically calling out one of your friends as a ‘B-,’ but I did enjoy the quiz-like format of the app because it manages to sneak in various elements from friends’ profiles in unexpected ways. So much so that I didn’t even notice what it was doing at first. What gave it away? Some interesting responses to what my Facebook friends like to read. There’s also a second app expected, Apt 23 Sticky Notes, but it does not appear to be operating yet.
Although the show premieres April 11, you can watch the pilot episode online now.
The second app is for ‘Scandal,’ which stars Kerry Washington as Olivia Pope, a problem solver in Washington, DC. Pope has dedicated her life to protecting and defending the public images of the nation’s elite and keeping their secrets under wraps. Revered and feared at the same time, one time communications director to the President of the United States left the White House to open her own prominent crisis management firm. Olivia is hoping to start a new chapter in her life — both professionally and personally — but she can’t seem to completely cut ties with her past. Slowly it becomes apparent that her dysfunctional staff, who specialize in fixing other people’s lives, can’t quite fix the ones closest at hand — their own.
The app, Stop the Scandal!, seems more like a proof of concept than one aimed at being particularly entertaining. Using actual clips from the series (and essentially borrowing from some of the plot line), it dynamically generates a video which puts you — now a client of Pope’s — in the heart of a scandal, placing familiar names and photos in places where the show would have the real thing. In one embodiment of the video, I was cleared of indecent exposure by proving I was at a Disney on Ice show at the time, for which I am eternally grateful. ‘Scandal’ premieres on ABC on April 5.