ABC News Releases Innovative Application for iPad
ABC News today announced the release of a new application for the Apple iPad, available in the Apple App Store. The new application takes full advantage of the form and functionality of the iPad, using as the principal navigation tool a unique interactive three dimensional globe on which news stories appear. The launch of the ABC News iPad app marks the second time in recent months that the Disney/ABC Television Group has created an innovative video offering for the new platform. In April, DATG became the first to bring ad-supported video to the iPad via the acclaimed ABC Player app which has proven to be tremendously successful, with more than 928,000 downloads and 5.9 million episodes started in just over three months.
With the unique three dimensional interface, users can spin the ABC News globe by touching the face of the iPad and then can choose the stories of most interest to them (ABC News iPad Demo Video). Users are able to define the sorts of stories that populate their ABC News globe on the iPad, from politics, health, entertainment and more. ABC News’ library of archival footage is available as an option for users to explore “This Month in History.” Users can set up their globe to include stories from “Good Morning America, “World News with Diane Sawyer,” “Nightline,” “20/20″ and “This Week,” can select stories to be bookmarked and viewed later, and can share the stories they select with friends through Facebook, Twitter or email.
The ABCNEWS.com site is also now optimized in HTML5 and is available on the iPad with full functionality for all features, including video. At launch, the ABC News application is sponsored by the Jeep(r) Brand and Truvia(tm) natural sweetener.
“ABC News continues to leverage technology to tell the stories no one else can, and this innovative new app is the next step in our effort to redefine broadcast journalism for today’s consumer,” said Anne Sweeney, co-chair Disney Media Networks and president, Disney/ABC Television Group. “Paired with ABC’s hugely successful entertainment app, our newest addition gives consumers the best in news and primetime programming on a very powerful and popular platform.”
“We’re excited to provide Apple iPad users with a unique news application that features the best of ABC News reporting and takes full advantage of what the iPad has to offer to news consumers in an exciting and imaginative way,” said David Westin, president, ABC News.