The Weinstein Company announced earlier today that ABC has refused to air the commercial for Our Idiot Brother, which stars Paul Rudd. Noting other networks have aired the same ad, at contention for the ABC network are drug-related references and simulated urination using a juice box.
In response to the ban by ABC, a profanity-laden extended clip was released on the internet via AOL’s Moviefone which has appeared to removed it (but now available elsewhere).
The film company is owned by Bob and Harvey Weinstein, who created Miramax prior to its purchase (and subsequent sale) by The Walt Disney Company, also the parent company of ABC.
Last year, Huggies received the poo-poo treatment for its commercial for denim-inspired diapers, which featured the tag line ‘the coolest you’ll look pooping your pants’ along with ‘I poo in blue.’