ABC’s ‘Jimmy Kimmel Live’ Wins 2010 Silver Clio Award for Innovative Media

“Jimmy Kimmel Live” was awarded a SILVER CLIO in the Innovative Media category for its partnership project with Warner Brothers’ film “The Informant,” as the two teamed up to create “Guillermo in the Informant.” “Jimmy Kimmel Live” was recognized with its award in the digital gallery of the Skylight Studios Soho in New York during last night’s CLIO Awards presentation of Interactive & Innovative Awards.

The CLIO Awards is one of the world’s most recognized awards competitions for advertising, design and communications, celebrating creative excellence, honoring a powerful form of communication and its impact on modern culture.

“We are happy that we were able to collaborate with Warner Brothers uniting their brand with our audience through an original comedy segment,” said “Jimmy Kimmel Live” co-executive producer, Doug Deluca. “’Jimmy Kimmel Live’ has become a place where brands can reach consumers through creative and comedic integrated content that delivers the product message in the signature ‘JKL’ voice. Besides, it’s always fun for us to work with Matt Damon.”

“Guillermo in the Informant” stars “Jimmy Kimmel Live” parking lot security guard Guillermo Rodriguez, who gets into a fist fight with Matt Damon while Joel McHale looks on. The piece was directed by Andy Fischer, written by Will Burke and field produced by Jeff Sammon for “Jimmy Kimmel Live.”

As part of their nightly program, “Jimmy Kimmel Live” generates original integrated creative content by pairing the show’s writing and production forces with many of the world’s most recognizable companies. Key integration examples include “JKL’s” joint venture with Ford to create “Guillermotion” — a choreographed Cinco de Mayo fiesta/musical number which overtook Hollywood Boulevard, Pontiac for the now viral sensation “I’m F—ing Ben Affleck” — and with Disney Pixar for the digital insertion of Kimmel’s parking lot security guard Guillermo in “Up,” serving as the animated young Boy Scout character.

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