Aflac today announced the creation of a special Toy Story 3 paint scheme for the No. 99 Aflac Ford Fusion that will be driven by Carl Edwards at the Toyota/Save Mart 350 at Infineon Raceway in Sonoma, CA on June 20. )
The paint scheme reflects a collaboration between the Georgia-based insurance company and Disney/Pixar, following the release of a television commercial using Pixar’s unique brand of animation. This marks the second time Aflac and Disney/Pixar have worked together for cross-promotion.
The commercial features the Aflac Duck and movie characters from the anticipated summer blockbuster Toy Story 3 demonstrating how Aflac policies provide protection when life presents challenges. The ad, which began airing nationally on May 17, will be televised nationally on TNT during the race.
“Aflac is pleased to once again team up with Disney/Pixar to help drive awareness for our brand and demonstrate the benefits of our products and services,” said Danny Fleishman, vice president of sponsorships and emerging markets at Aflac. “Whether on or off the track, life can be unpredictable, which is why Aflac offers policies to help keep you protected when you need it most.”
In May 2009, Aflac and Disney/Pixar collaborated for the release of the summer blockbuster Up. To support the release, Aflac created a special Up paint scheme for the Southern 500 race at Darlington Speedway and hosted a VIP screening event for NASCAR families.