Applebee’s restaurants and ESPN have teamed up to offer the ESPN Fan Zone at Applebee’s, a new venture between the worldwide leader in sports and the world’s largest casual dining restaurant chain. The new environment gives fans across the country a unique destination, created by brands they love, to watch the game with friends.
To commemorate, ESPN commentator Chris Berman and Applebee’s president, Mike Archer ceremonially cut a five-foot ‘Boo Yah! Brew Pretzel’ during an event at the new Fisherman’s Wharf Applebee’s in San Francisco yesterday.
Highlighting the experience is a special, Chris Berman-themed Applebee’s Fan Scan smartphone game, accessible only at ESPN Fan Zones at Applebee’s, which gives fans the opportunity to win weekly instant prizes and three grand prizes throughout the season, including:
- An Ultimate Fan Cave from Anheuser-Busch
- An Ultimate Tailgate Vehicle from Miller-Coors, and
- A trip to one Guest’s favorite team’s game outfitted with all the gear they need from Pepsi
As part of the experience, Guests will also be able to choose from a new Game Time Menu with selections ranging from ‘Boo Yah! Brew Pretzels,’ to ‘Team Wonton Tacos,’ and ‘Boom Boom Boneless Buffalo Wings.’