Ashdon, Inc. and Disney Consumer Products announced today the launch of its Disney Forever Enchanted collection, a new line of prom dresses inspired by the personalities and stories of each Disney Princess character. Every prom season, a new collection inspired by a different Disney Princess story will roll out beginning with Snow White (available January 2013).
Launching at retail in time for the 2013 prom season, the debut collection pulls from different aspects of the 1937 Disney animated classic film Snow White and the Seven Dwarfs, and captures its essence through rich treatments and a variety of silhouettes and fabrics. With seven design themes and 75 style options, Disney Forever Enchanted offers a stunning array of possibilities and choices for Prom goers.
‘Launching our new Disney Forever Enchanted collection with a Snow White-inspired line seemed only fitting, since she was Disney’s first princess,’ said Ashdon CEO, Nick Yeh. ‘The dresses are fun to wear yet elegant, and offer young women a way to realize their own fairytale inspired dreams.’
Dresses from the first line feature chiffons, satins, tulles, taffetas and prints, many elegantly embellished with accents of sparkling crystal and exquisite embroidery. To truly capture the story of Snow White depicted in the film, the seven design themes range from sweet and demure to dramatic and intense, from the color red of the poisoned apple to prints inspired by the flora and fauna found in the woods.
‘Drawing inspiration from the many elements comprising each Disney Princess story, Ashdon’s creative team has created a beautiful collection that offers young women a fresh perspective on these classic characters and stories,’ said Robert Oberschelp, Director, Disney Consumer Products.
The Disney Forever Enchanted prom collection will be available at specialty and formal wear retailers across the US and Canada. Dresses will be available in a variety of sizes (0-20) with MSRP’s ranging from $350-$800.