Auditing the Disney English as a Second Language (ESL) Schools for Chinese Children
The Wall Street Journal has published an article which peeks into life at Disney’s schools that teach English to China’s youth. Focusing on apparent attempts by Disney to push its brand throughout the country, the article questions the motives and effectiveness of the school. Well received by the Chinese middle class, Disney plans on creating new schools in both Shanghai and Beijing and is contemplating introducing the schools to other countries in the future. Article here.