Already resonating with young, edgy female consumers as a Junior and Girls lifestyle brand, Abbey Dawn by Avril Lavigne in collaboration with Disney Consumer Products will roll out an exclusive, limited edition collection of apparel inspired by the new upcoming epic 3D fantasy adventure, Disney’s Alice in Wonderland, in U.S. theatres March 5. The trend-right, affordable collection, which blends Avril’s rock and roll vibe with the title character’s sense of imagination will debut in Kohl’s stores nationwide and on Kohls.com on March 5th.
Featuring special details that incorporate Wonderland, the collection consists of Abbey Dawn’s best selling styles including graphic tees and denim. Soft jersey vintage burnout tees illustrate the iconic stop-watch graphic paired with a feminine ruffle touch. Other tees feature sayings such as “At Least We Love Each Other” with spade and fleur-de-lis detailing. Cream pinstriped twill shorts with black suspenders and a pink bow also feature a complementing hooded jacket with a “Shrink Me” silk screen. Rounding out the collection are Abbey Dawn boyfriend jeans with suspenders and black jersey and a pink printed silk tank dress with exposed zipper. Prices range from $28 for printed tees to $54 for denim.
“I am a huge fan of the Alice in Wonderland story and am beyond thrilled that Disney has joined this venture with Abbey Dawn to celebrate the launch of Mr. Burton’s film,” says Lavigne. “Kohl’s is a great partner for my brand, and together we look forward to bringing this limited-edition product to our customers.”