GLENDALE, Calif., March 18 – Introducing babies to sites and sounds of the world, the award-winning Baby Einstein Company reaches beyond classical music to explore global cultures with the launch of World Music. From banging a drum to shaking a maraca, little ones now have the opportunity to discover the different cultures of the world through the universal language of music. Featuring world music from all seven continents, World Music takes babies on a captivating journey and introduces them to the world’s colorful sights and sounds with the fun-loving puppet host, Jane the Monkey, and her toy drum as she travels across the globe to play music with her puppet friends.
World Music exposes little ones to visually and acoustically diverse cultural experiences specially created for a baby’s eyes and ears. Featuring real-world images of cultures expressing themselves through dance, global musical instruments, regional toys and animals, World Music takes an extraordinary look at music and encourages viewers to join in the fun by blowing on a flute, shaking a maraca and singing along to songs from all seven continents.
World Music will also be the first title in the Baby Einstein line to unveil two groundbreaking ways to customize parents and babies’ experience with Baby Einstein DVDs: “Grow With Me” and “Select-A-Segment.” The new “Grow With Me” feature offers a second viewing mode containing spoken words and additional content that grows with your baby. The “Select-A-Segment” option gives parents the choice of viewing shorter segments of the DVD to customize the viewing experience.
“Based on the thousands of moms who contact us, there is a real desire to expose their little ones to different cultures,” said Susan McLain, vice president and general manager of The Baby Einstein Company. “From Africa to Australia, music is a common thread that ties us all together. With this new DVD title, parents can bring home the sights and sounds from all seven continents and enjoy them with their babies.”
The new collection kicked off with the new World Music CD launch on February 10, 2009. The CD features full length orchestrations from the upcoming World Music DVD and additional regional children’s music to delight baby’s ears. In summer 2009, Baby Einstein will add to its World Music line with a toy and gear line.
World Music is the newest line from The Baby Einstein Company, the award-winning creator of the infant media category and best-selling brand of DVDs for infants. Available at major retailers and online, the suggested retail price is $19.99 for DVD and $6.98 for CD. The World Music DVD is recommended for three months and up. The World Music CD is recommended for newborns and up.