Basq Introduces Mom & Baby Skin Care Collection Inspired by “it’s a small world”
Basq, the luxury skin care company committed to delivering the promise of “Real Beauty, Real Results” is pleased to announce a collaboration with Disney for a collection of mom & child skin care. With nurturing names such as Dream, Share, Touch & Love – basq will join an exclusive list of present day designers as a part of Disney’s iconic experience inspired by the beloved attraction “it’s a small world.” This new collection brings the attraction’s multi-cultural vibrant colors, patterns and images to life.
The “it’s a small world” line will depict the unique bond of mother and child and the shared connections of moms worldwide. From better sleep to buttery smooth skin, this line gives moms tools to care and touch smartly and beautifully. The products are global as the ingredients capture the fine skin care elements from cultures around the world. The assortment will highlight the following products:
DREAM Sleep Mist: Lavender is nature’s answer to the sweetest dreams and deepest sleep. Dreams are the playground of opportunity and peace. Envelop yourself with the delicate aroma, dream big and fill the world with your joy. (4 oz; $18)
SHARE Lavender Calming Oil: A loving touch brings us all together as one. There is warmth in the unity of connecting. For mother and child, their shared world is wonderfully small and personal. Beautifully gentle for skin nurturing and massage. (2 oz; $18)
TOUCH Lavender Body Butter: Imagine a world filled with love and the wonders that lay ahead. Mom can nurture her skin with this rich body butter during and post pregnancy and nourish the delicate skin of her little one with mom’s loving touch. (8 oz; $24)
LOVE Nourishing Cleansing Soap: Precious moments shared during bath time are filled with laughter and joy. Naturally cleansing and a treasure of playful, loving memories. (3.5 oz; $6)
Beautiful CHERISH Gift Sets bring together the skin care items in various sizes, combinations and different keepsake packaging to the mom and baby gift market.
The entire line will be displayed in the original colorful and playful artistry of Mary Blair’s original mid-century artwork created for the attraction. This imaginary artwork of “it’s a small world” lends itself to the box landscape with scenes relayed product by product. Standing alone each package will be rich, inspired and playful, building the acclaimed design and emotion of the “it’s a small world” attraction.
“We are excited to bring the spirit of ‘it’s a small world’ to our line of products,” said basq co-founder Kelli Kenny. “It is a wonderful extension of basq’s philosophy to deliver moms skin care that is safe, nurturing and of the highest quality. We are honored to collaborate with Disney to remind women who grew up loving ‘it’s a small world’ why it’s so special.”
Basq products are made entirely of rich ingredients that nourish and balance skin and are clinically tested for sensitivity and allergy. In addition, all items are paraben-free, phthalate-free and not tested on animals. To learn more about basq and the launch of the “it’s a small world” line, please visit www.basqnyc.com.