State Farm Insurance, sponsor of the Cars 2 ‘Agents on a Mission Tour‘ which has spent the past few months touring North America with its life-size radio/controlled replicas of Lightning McQueen, Tow Mater and Finn McMissile, has released this new television commercial featuring many of the characters from the upcoming film as well as car-ified State Farm agent, Sara Safestreet, and her crew of pitties.
The commercial is set to make its national television debut on May 24 during programming such as the ‘American Idol’ finale. In addition, State Farm will sponsor a pre-show campaign at select theaters beginning June 10, two weeks ahead of the nationwide release of Disney/Pixar’s Cars 2, on June 24.
“State Farm is excited to be supporting the release of Disney/Pixar’s Cars 2. The theme of the movie is very similar to State Farm’s values- protecting families,” said Pam El, State Farm marketing vice president. “Like the lovable characters in Cars 2, 18,000 State Farm agents are on a mission to help families, covered under the 81 million policies and accounts we service, enjoy the safety, support and peace of mind that comes with having a trusted neighbor.”
Additionally, State Farm has announced it will be a presenting sponsor at the world premiere of Cars 2, taking place June 18 at the El Capitan Theatre in Hollywood.