Disney California Adventure at the Disneyland Resort has already released an innovative flash app to promote its new Cars Land expansion, allowing online guests to virtually tour the new land (by car, of course), visiting each of the residents of Radiator Springs to see their wares and learn more about the new shopping, dining and attraction experiences. Guests can even create, customize and share their own virtual Cars-inspired avatar for the virtual road trip.
Now the theme park is revving up to plus the experience, offering a new online game titled ‘Cars Land Racers.’ When the site is complete, guests will be able to visit CARSLANDRACERS.COM and compete their custom vehicle in races against friends and even the Radiator Springs residents on tracks inspired by their respective real-world attractions (Lightning McQueen’s Radiator Springs Racers, Tow Mater’s Junkyard Jamboree and Luigi’s Flying Tires).
Winning races awards players prizes such as better acceleration, handling and top speeds, while leaderboards show how players stack up against their Facebook friends and worldwide. Add to that, there’s a total of 20 (at launch time) achievements one can unlock by completing various challenges.