Club Penguin, which recently held its fifth annual ‘Coins for Change’ campaign, has doubled its charity donations to $2 Million this year as a result of players donating more than 10 billion of the in-game virtual coins.
In exchange for donating the in-game currency, Club Penguin players (predominantly children) are able to choose which of the global causes they wish to support. Kids can direct donations to provide medical help, build safe places or protect the earth. At the end of the event, the virtual donations to the three cause categories serve as votes to determine how a cash contribution from Disney Online Studios will be divided among charitable projects aimed at helping children, families and the planet.
‘Our players are always looking for ways to make a difference and help others, and over the past five years they’ve embraced the opportunity to give through “Coins For Change,”‘ says Club Penguin co-founder Lane Merrifield. ‘It was especially exciting to see kids from 191 countries participate together to help change the world.’
As a result of Coins For Change 2011, Disney Online Studios will donate
- $640,000 USD to fund medical clinics, health care, surgical treatments and nutrition programs.
- $620,000 USD for schools, libraries, playgrounds, education programs and support and a group home.
- $740,000 USD to support wetlands, rainforests and wildlife conservation programs.
Club Penguin is free to play, however special features require a membership. A portion of Club Penguin’s net proceeds support organizations working to improve the lives of children and families around the Globe. Through the ‘Coins For Change’ program alone, Club Penguin has helped in excess of a million people in more than 40 countries. To find out more, visit clubpenguin.com/global-citizenship.