Columnist Sees Red Over New Campaign and Disney’s Green Efforts
Yesterday, we reported on an upcoming ad campaign for the new ABC series ‘V.’ The campaign, which involves skywriting over the landmarks in several U.S. cities, has caught the angry eye of some environmental watchdogs-slash-tv critics such as Lisa de Moraes of The Washington Post. In her column today, de Moraes looks at some of the environmental cost of the new campaign, admitting it’s not the end of the world, but definitely calling out The Walt Disney Company as being somewhat hypocritical.
It’s also been barely a month since the environmental activist group Friends of the Earth issued a report card of major cruise lines, ranking Disney Cruise Line last, which you can read more about here.
You can read the column in The Washington Post here.