Jan 07

CONFIRMED: MyMagic+ to Usher in Custom In-Park Experiences at Disney World

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While Walt Disney World’s billion-dollar NextGen project has been no secret for quite some time, along with many of its aspects such as extensive use of RFID, the company itself has remained famously mum about the extent of the project, something we have been discussing for well over a year.

A new article from the New York Times, goes into the technology, now officially known as MyMagic+ and My Disney Experience (terms we have been applying for nearly a year), and some of the experiences it will offer. Some of the recently confirmed technology will allow characters to be able to deliver personalized experiences, a topic we have spoken about quite a bit, including in this article on just what Disney will learn about its guests, from which the NYT quotes some of our commenters. Back in October, we also looked at additional NextGen technology which describes just how the MyMagic+ will function inside the parks and negotiate multiple guests with multiple ‘entitlements,’ including characters who will greet guests by name (as the NYT article also suggests).

As extensive at the NYT article appears to be, it’s our contention that it still just a drop in the bucket with what the full MyMagic+ experience will entail, such as ‘Achievements’ (discussed in Big Brother article), a mobile app that will let family members at home virtually join the trip and interact including purchasing real in-park gifts, personalized and interactive elements at attractions like ‘it’s a small world’ and much, much more.