The Golden Globes that Walt Disney Animation Studios’ Frozen took home last night for Best Animated Feature was still warm when news that Disney Theatrical was prepping to head to the Broadway stage by way of Fortune.com. The article, which spoke of the film’s momentum, does use the term ‘Broadway’ twice (once in the headline), but never directly attributes it to Bob Iger, the CEO and Chairman of The Walt Disney Company.
Unfortunately that in itself is a big leap, although it’s hard to argue that the material — mostly due to the songs by Kristen Anderson-Lopez and Robert Lopez — lends itself quite well to the theatrical environment. That said, Disney Theatrical is already known to be in the process of working on several other productions and certainly not all of them will make it to the stage. Others are being developed, not for production by Disney, but for regional theatre, including Disney’s popular Broadway Junior program, which adapts shorter plays/musicals specifically for younger performers.
The article’s author has not yet responded to our request for clarification on what Iger specifically said, but Disney Theatrical has confirmed to us that Frozen is indeed ‘in early development for the stage,’ but stopped short of indicating what the final plans for the show were.
One thing Disney Theatrical won’t be doing, however, is producing Frozen for Disney’s theme parks or cruise line, as that is handled by Disney Creative Entertainment (DCE), a division of Walt Disney Imagineering. That isn’t to suggest DCE won’t be producing its own rendition of Frozen, however. Both Disney Theatrical and Disney Creative Entertainment have had and/or will have concurrent productions of Beauty and the Beast, The Lion King and Aladdin (which begins previews on Broadway on February 26).
As a sidebar, an unknown entity (registration protected) registered domain names such as FROZENBROADWAY.COM, FROZENONTOUR.COM and FROZENONSTAGE.COM on October 16, 2013. Although these domain names can’t be tied to Disney directly for obvious reasons, they are in line with the types of names Disney Theatrical has registered in the past for other projects.