It’s not a new concept at the core, but Disney Interactive (NYSE:DIS) plans on launching a new platform dubbed ‘Disney Connected Learning’ in late 2012/2013 which will allow parents to actively monitor their child’s performance in learning-related activities. What makes this particular implementation unique is that it will run under Apple iOS and Amazon Kindle devices, along with Facebook and other platforms, and encompass more than thirty separate games throughout the year, featuring familiar Disney characters as they educate players via Disney’s Learning System. In addition, an API will be exposed that will allow third party developers to integrate Disney’s K-5 curriculum which was developed in partnership with Stanford University and the University of Georgia. The native and third party apps will allow to progressively test skills with the child and report back to a separate parent-specific app that will allow feedback on the child’s progress.
While this is a new frontier for education for the company, it is no stranger to producing educational materials for children. Disney Educational Productions has produced and offers several series of DVD videos including the popular ‘Science of Imagineering’ series. In addition, Disney Consumer Products owns and operates Disney English centers in China, which uses Disney characters and stories to promote English as a second language.