UNIQLO today announced its ‘Magic for All’ global collaboration with Disney Consumer Products. The unique initiative will add a touch of Disney enchantment, Marvel action, Star Wars adventure and Pixar creativity to everyday UNIQLO LifeWear fashions as well as introducing innovative new products, pop-up displays, and in-store and online customer experiences.
Through ‘Magic for All,’ UNIQLO will extend its existing collaboration beyond the UNIQLO T-shirts (UT) and sweat parka lines and introduce new LifeWear items beginning in fall 2015. Products will range from Ultra Light Down, Fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey Mouse and Minnie Mouse and then expand to include popular characters from Star Wars, Pixar Animation Studios’ Toy Story, Marvel’s Avengers and Disney’s Frozen.
Customers will first be introduced to ‘Magic for All’ at D23 EXPO, taking place in Anaheim, Calif., August 14-16, 2015. UNIQLO will have a pop-up store and unveil its first range of ‘Magic for All’ products, including a series of exclusive UTs, Ultra Light Down jackets and sweatshirts, in addition to a limited edition UT featuring art by John Lasseter, Chief Creative Officer, Disney and Pixar Animation Studios, and special Mickey Plush toys made from soft UNIQLO fabrics such as fleece and flannel. UNIQLO is the official clothing partner of D23, and has provided Disney staff with UTs, polo shirts and jackets designed specifically for the event.
Shoppers will be able to experience the world of ‘Magic for All’ for the first time with the launch of a concept store in Shanghai at the end of September. Currently under construction, it will occupy the 5th floor of the five story UNIQLO Shanghai Global Flagship Store, which is UNIQLO’s largest worldwide. Global flagship and large-format stores around the world will also offer Disney, Marvel and Star Wars-themed products through newly created ‘Magic for All’ sections.
In spring 2016, UNIQLO will open its first store in the U.S. southeast, at Disney Springs in Lake Buena Vista, Florida. This flagship store will house the brand’s assortment of ‘Magic for All’ offerings for men, women and children in a setting that captures the fantasy and magic of Disney.