Disney Files to Trademark Mexican Holiday, Dia de Los Muertos

UPDATE: ACCORDING TO A REPORT BY FRONTERAS, DISNEY HAS ANNOUNCED IT WILL NOT SEEKING ANY LEGAL TITLE TO ‘DIA DE LOS MUERTOS’

Within the past few days, The Walt Disney Company (NYSE:DIS) has filed several trademark applications in attempt to secure ‘Dia de Los Muertos’ across multiple areas. Dia de Muertos, or ‘Day of the Dead,’ is a holiday most associated with Mexico, where it serves as a national holiday on November 1 and 2 — the days following Halloween — in which families gather together to remember and pray for relatives who have passed on. Interestingly enough, it has also been selected as the topic of an upcoming film from Pixar Animation Studios and directed by Lee Unkrich, tentatively being titled The Untitled Pixar Movie About Dia de los Muertos. The move could indicate that Disney is simply hedging its bets or that Pixar has indeed settled on simply calling its film Dia de Los Muertos, though they have yet to file for films that will precede it, such as Inside Out (2015), though trademarks have been filed for The Good Dinosaur (2014).

The areas covered by the recent trademark applications include:

  • Goods and Services IC 041. US 100 101 107. G & S: Education and entertainment services
  • Goods and Services IC 030. US 046. G & S: Confectionery and chewing gum; breakfast cereals and preparations made from cereals; cereal bars; bread; muffins; muffin bars; pastry; waffles; pancakes; cookies; crackers; biscuits; popcorn; corn chips; pretzels; puddings; coffee; tea; cocoa; sugar; rice; flour; ices; ice; honey; condiments; sauces; spices; pizza; pasta and noodles; macaroni and cheese; frozen meals consisting primarily of pasta or rice; staple foods
  • Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Cosmetics; dentifrices; non-medicated toiletries; fragrances; perfumes
  • Goods and Services IC 009. US 021 023 026 036 038. G & S: Apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers
  • Goods and Services IC 014. US 002 027 028 050. G & S: Clocks; jewelry; jewelry boxes; jewelry cases; key rings of precious metal; coins; watches; watch bands
  • Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and paper articles; cardboard and cardboard articles; printed matter; publications; books; photographs; portraits; paintings; stationery; office and school supplies
  • Goods and Services IC 018. US 001 002 003 022 041. G & S: Bags; backpacks; calling card cases; coin purses; fanny packs; key cases; key chains; luggage; luggage tags; purses; umbrellas; wallets
  • Goods and Services IC 025. US 022 039. G & S: Clothing, footwear and headwear
  • Goods and Services IC 028. US 022 023 038 050. G & S: Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games for use with or without an external display screen or monitor; Christmas stockings; Christmas tree ornaments and decorations; snow globes
  • Goods and Services IC 029. US 046. G & S: Fruit preserves; fruit-based snack foods; eggs; jams; jellies; potato chips; nuts; dairy products; meat; poultry; fruits; vegetables; prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables

 

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26 thoughts on “Disney Files to Trademark Mexican Holiday, Dia de Los Muertos

    • Es inaceptable! La festividad del día de muertos es algo inherente a nuestra cultura, es parte de quién somos como Pueblo! Lo que para nosotros es tradición y forma de ser para ellos es mercado!!! No pueden apoderarse, registrar o comprar nuestras tradiciones!!! Definitivamente NO.

  1. You mousefuckers keep your hyper-comercial strategy sales to your characters and stop using foreign cultural traditions you don’t even understand.

  2. como puede ser la palabra dia de muertos es la grace de la celebracio es mexicana y delos mexicanos no la roben es nuestra tradicion y no es in jueguo solo ppr ina pelicula puede desaparecer la unesco deve de actuar es patrimonio inmaterial de la humanidad

  3. Pues que bueno que desistieron de registrar ´”día de muertos”. Me pregunto ¿qué clase de mierda pasa por su cabeza? cuando creen que pueden andar por el mundo apropiándose de los bienes culturales de pueblos o personas y lucrar con ellos. Son unos rateros…! se han apropiado de todos los personajes de los cuentos clásicos, se apropiaron de Cri cri el grillito cantor que ahora se conoce como pepe grillo lo cual es un verdadero error. Ustedes no tienen ética, no conocen la dignidad ni el respeto. Solo ven dinero por todos lados.

  4. COMO NO!! los gringos siempre adueñandose de lo que no es de ellos..me parece patetico por parte de Disney que una fecha tan importante en la cultura Mexicana se quiera adquirir como propia en Estados Unidos y mas patetico aun registrarla y querer explotar una fecha tan importante en la cultura MEXICANA, en la cultura PREHISPANICA que va a ser lo siguiente?
    B O I C O T! totalmente ante esto que es surrealista!

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