With the home video release of Oz the Great and Powerful on June 11, 2013, Walt Disney Studios Home Entertainment will be launching a new service, ‘Digital Copy Plus.’ Taking a cue from the Disney Movies Anywhere initiative, in which consumers will be able to purchase a film and stream it across multiple devices, the Digital Copy Plus replaces the digital copy disc previously offered and transfers it into the cloud, so consumers can choose how and where the digital copy is stored/accessed from.
The way it works is relatively simple: consumers will take the Digital Copy Plus code included in their purchase and enter it into the DigitalCopyPlus.com website. They will then choose a cloud provider: iTunes, Amazon Instant Video or Vudu, each with their own offerings on multi-device playback via download and streaming, including access via Roku devices. This means at launch (and depending on chosen provider), Disney films will be available on televisions, iOS devices, Roku, Android tablets, Kindle Fire, gaming consoles, PCs, Macs and even — ironically enough — BD players that offer access to these providers.
The service is not just limited to Disney releases, however. It will apply to all of Disney’s studios including Pixar, Marvel, Touchstone and even DreamWorks, which Disney currently has a distribution agreement with.
At launch, it appears the service will be available only to consumers in the United States and Canada, with Canadian access limited to the iTunes service.
It’s still a far cry from the promised Disney Movies Anywhere service, but it certainly seems a step in the right direction, especially for the company which can now trade off manufacturing and supporting additional discs and materials for leveraging existing services from third party providers.