Disney Media Sales and Marketing and Xbox 360 have teamed with pop culture powerhouse the Jonas Brothers to star in a national campaign for Xbox 360 called “It’s More Fun Time.” The campaign is seen across multiple Disney platforms including Disney Channel, Disney XD, ABC Kids, Disney Online and Family.com’s “Get Plugged In” video portal, which provides families with information on internet safety for kids.
As part of the campaign, Disney and Xbox 360 launched the “It’s More Fun Time” with the Jonas Brothers Sweepstakes. Open to kids age 8 and up, the sweepstakes provides one lucky winner and a friend the grand prize of an Xbox 360 video game and entertainment system from Microsoft and the experience of playing Xbox 360 with the Jonas Brothers. Sweepstakes entries are accepted at Disney.com/MoreFunTime or by texting XBOX to DISNEY (347639) — message and data rates may apply.
Tricia Wilber, executive vice president, Disney Media Sales and Marketing, said: “This campaign is an example of how we can partner with clients in a creative approach to leverage Disney’s powerful kid-driven, family-inclusive media platforms, and the widely appealing Jonas Brothers who bring their authenticity as Xbox 360 players and their superstar momentum to the sponsorship.”
Fans also invited to produce and upload their own video telling the Jonas Brothers how they spend their “More Fun Time.” Videos can be completed with one of the many pre-recorded responses from Jonas Brothers to reflect an actual “virtual chat” with Kevin, Joe and Nick Jonas. Select videos will be posted at Disney.com/MoreFunTime, where guests can vote for their favorite user-generated video.
In conjunction with this campaign Xbox LIVE members will receive a single episode of the Jonas Brothers hit series, “JONAS,” free to view on Xbox LIVE Zune Marketplace through December 31, 2009. No longer solely a video game console, Xbox 360 is a full-blown entertainment system with “more fun” for everyone. Consumers can connect with friends and family via Twitter and Facebook, enjoy thousands of instant HD movies in full 1080P, and listen to their favorite tunes on Last.fm – all on Xbox 360.