Disney Consumer Products is collaborating with adidas, Burton, Oakley and Hurley to launch a new performance fashion line for men inspired by the high-tech 3D adventure, TRON: Legacy. Designed for the active male, the new TRON: Legacy product line features dark finishes, holographic treatments and stylish color blocking that complement the film’s cyber aesthetic. From surfing, running, hitting the beach to snowboarding, the active male will be covered through these special collaborations. The line marks DCP’s first broad fashion line for men in the performance category. The line marks DCP’s first broad fashion line for men in the performance category.
Walt Disney Picture’s TRON: Legacy, starring Academy® Award winning actor Jeff Bridges, Garrett Hedlund and Olivia Wilde, will take audiences on a thrilling action-packed adventure in a unique virtual world when it hits theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D.
The Adidas TRON men’s collection will include apparel available in December 2010. Product features will include glow in the dark stitch detailing and reflective TRON disk screenprints to echo the lighting, color schemes and self-illuminated costumes featured in the film.
This winter, snowboarding icon Burton will offer an exclusive snowboard boot that blends the best-in-class functionality and technology of Burton Snowboards, with the DNA of the original TRON. Inspired by the story’s strong graphic look and feel, the Burton boot is made to look like something out of the future, yet seen through the eyes of a snowboarder back in 1982 when the first film released. The boot will be available this winter at select Burton dealers.
Hurley’s TRON: Legacy inspired men’s collection will include casual sportswear and surfwear inspired by movie characters Sam Flynn and Rinzler. Apparel features driven by the movie include black light effects and symbolic color accents of blue and orange – blue reflecting good, inspired by the main protagonist Sam Flynn vs. orange, representing evil inspired by Rinzler, the evil henchman. The TRON: Legacy men’s collection from Hurley will be available at specialty stores, Hurley Stores and boutique stores this winter.
Based on sunglasses from Oakley’s Elite Collection of ultra-premium products, a TRON: Legacy inspired design will be available in December. This special edition of the company’s Elite Pit Boss™ eyewear features unrivaled OO Polarized lenses with High Definition Optics® (HDO®) and Oakley Hydrophobic lens coating. Engineered with ultra-lightweight titanium plates, the frame is embellished with graphics inspired by the movie. Oakley’s TRON Pit Boss will be sold at eyewear specialty stores and optical specialty stores. In addition, a TRON hard-shell backpack will be available.