On Saturday, Disney Baby will open its first ever specialty store, located at the Americana at Brand in Glendale, California. To mark the momentous occasion, a private event was held yesterday in which celebrities and other VIPs were invited to experience an newly expanded line of toys, clothing and other merchandise aimed at babies and their moms.
The event was emceed by Alison Sweeney, host of NBC’s ‘Biggest Loser’ and ‘Days of Our Lives’ cast member, and her children, joined by Winnie the Pooh, Eeyore, Piglet and Tigger too. Other celebs attending included Ali & Susie Hartman, Ali Landry, Angel Parker, Cristina Milian, Essence Atkins, Jennifer Aspen, Leigh-Allyn Baker, Marika Tsircou, Samantha Harris, Talon Smith and Bill Horn and Scout Masterson (a.k.a. The Guncles).
Also in attendance were 20 expectant military moms as a result of a partnership between Disney Consumer Products and Operation Shower, a non-profit organization that supports military families by hosting baby showers to ease the stress of deployment. Disney teamed with Operation Shower to honor the new moms and their families by treating them to a magical baby shower and complimentary shopping experience in the new store.
Outside of the store, Disney Baby held a ‘Magical Moments Festival’ which featured various tents which included engaging activities, spotlighting products that every baby needs, from feeding to bathing to play time. Guests were also treated to a special private performance of Blue Sky Riders featuring Kenny Loggins, Georgia Middleman and Gary Burr.
Below is our gallery of photos from the Disney Baby opening celebration. Click on any of the thumbnails to see a larger version:
The Disney Baby Store at the Americana at Brand will have its grand opening celebration tomorrow, September 8th at 10 am PST with an official ribbon cutting ceremony. Throughout the day, guests will have the opportunity to meet and greet with Winnie the Pooh and his friends from the Hundred Acre Wood. The first 500 guests to visit the store will also receive a special gift.
Disney Baby merchandise is available at most major retailers including DisneyStore.com, which is offering free shipping with any Disney Baby purchase through September 9, 2012. A second Disney Baby location is expected to open at the Disney Store Times Square later this year.
All photos by Kelly Noble for Stitch Kingdom. All rights reserved.