As expected, Apple today announced that television programs in HD format will now be available for rent through iTunes 10, which is now available for download. Apple promises thousands of episodes, many of which will be available the day after broadcast. The Disney/ABC Television Group is well represented in the initial offering, with shows from ABC, ABC Family and Disney Channel joining shows from Fox and BBC America.
Each episode rental costs $.99 and can be viewed on Mac, PC, iPhone, iPod Touch and Apple TV. You’ll have thirty days from rental to begin watching the episode and 48 hours from that point to complete watching it before the rental period expires.
TV rental requires iOS 4.1 for the iPhone and iPod touch users. iOS 4.1 works with iPhone 3G, iPhone 3GS, iPhone 4, and second, third and fourth generation iPod touch and is only currently available within the United States.
In response to the announcement, Anne Sweeney, co-chair, Disney Media Networks and president, Disney/ABC Television Group, has offered the following statement:
“When we put our shows on iTunes five years ago, it was revolutionary. Since then, we’ve continued to provide viewers with innovative new ways to access our programming, and today we’re proud to team with Apple on a rental option for fans of our shows.”