Disney Channel Orders Encore Seasons for Both JONAS and JoBros Short-Form Series

Disney Channel has picked up Season Two of the hit comedy series “JONAS,” starring the multi-platinum recording artists Jonas Brothers plus popular actresses Chelsea Staub and Nicole Anderson. Two new and notable producers, Lester Lewis (“The Office,” “The Larry Sanders Show”) and Paul Hoen (director and co-producer of “Camp Rock 2: The Final Jam,” DGA Award-winning director of “Jump In!,” and “The Cheetah Girls One World,” among others), have been named executive producers of the series. Season two of “JONAS” is scheduled to begin production in Hollywood in February for debut in mid-2010 on Disney Channel, DisneyChannel.com, mobile and VOD platforms. The announcement was made today by Gary Marsh, president, entertainment, Disney Channels Worldwide.

This month, while on the European leg of their hugely successful Jonas Brothers World Tour 2009 (produced by Live Nation), Kevin, Joe and Nick Jonas also began production on Season Two of their popular short-form reality series, “Jonas Brothers: Living the Dream,” for premiere in early 2010. It will be followed by the highly anticipated Disney Channel Original Movie “Camp Rock 2: The Final Jam” in summer.

Marsh said, “We couldn’t ask for a more collaborative or creative partnership than we have with the Jonas Brothers – and the success of our first season of ‘JONAS’ speaks for itself. As we build on that success in a second season, we are thrilled to add the extraordinary creative talents of Lester Lewis and Paul Hoen to the producing team.”

Regarding the appeal of a second season of “Jonas Brothers: Living the Dream,” Marsh continued, “We can deliver something to our viewers that no one else can – exclusive, behind-the-scenes access to the real life adventures of one of the superstar bands of our time. That’s exactly the kind of unique experience our viewers have come to expect from Disney Channel.”

Michael Rapino, President and Chief Executive Officer of Live Nation, the band’s global touring partner, said, “Two years ago we joined forces with the Jonas Brothers’ team when the band was performing small concerts in our House of Blues clubs. Over the last two years they have developed into the superstars they are today, playing in sold out arenas and stadiums throughout the world.” He continued, “Today they are a true global touring powerhouse, just won Billboard Magazine’s Choice Tour Award for 2009, and stand among the top grossing artists of the year.”

In its primary timeslot (Sunday, 8:30 p.m.), “JONAS” ranks as TV’s #1 program among Kids 6-11 and Tweens 9-14 and cable TV’s #1 program in Total Viewers (averaging 3.4 million viewers). For all of 2009, “JONAS” is #8 among all TV series in Kids 6-11 and on cable TV among Tweens. In its first season, the series also won a Teen Choice Award in the Choice TV Breakout Series category. In 2008 “Jonas Brothers: Living the Dream” reached over 85 million unique Total Viewers, and 17 million Kids 6-11 and Tweens 9-14.

The new season of “JONAS” follows the three hardest working brothers in show business, Kevin, Joe and Nick Lucas, as they set out on a summer adventure they will never forget. Along with their friend and chief of security Big Rob (played by Jonas Brothers’ real-life chief of security Rob Feggans, a familiar face to Jonas Brothers fans) the brothers pack up from their converted New Jersey firehouse home and head to Los Angeles. What starts out as a relaxing vacation turns into three life-changing opportunities for the boys: Joe pursues a prized role in a big Hollywood film, Kevin gets to indulge his newfound passion for the movie business by shadowing a famous director, and Nick partners with an eccentric record producer to work on the next JONAS album (when he isn’t busy with his latest passion…surfing). Their best friend, Stella Malone, is along for the ride, staying with her aunt and interning in the wardrobe department on the set of Joe’s movie. Documenting the experience is their friend and uber-Jonas fan, Macy Misa, who keeps all the fans up to date with her Jonas blog.

Source: NTI, as dated.  Year to date program ranks based on trackage level data, most current, and Nielsen Media Research, NPower, 12/31/07-12/28/08 (2 minute qualifier).

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