Disney and CLOT Launch ‘Man Is In The Forest’ Concept Store in China
In late June, Disney, together with leading Asian independent retailer CLOT officially opened the highly anticipated concept store Man Is In The Forest- the first store in the world where ground breaking Disney collaborations with leading designers will be sold under one roof.
Already established fashion leaders in Asia, CLOT has four retail outlets in Asia selling the latest in cutting edge street wear design and labels such as HeadPorter, OriginalFake and much more. Man Is In The Forest will be the fifth retail offering and their second in mainland China.
“We are excited about the launch of this unique retail concept in Shanghai. Man Is In the Forest is such a exclusive offering and the only place in the world that will house all of these iconic designers. CLOT has always been inspired by the enduring legacy of Walt Disney- we’re confident that consumers everywhere will be eager to come and check out such a complete offering,” says Kevin Poon, co-owner of CLOT.
“To work with Disney is a dream come true – I have been a fan since I was young and it has followed into my life to now with Toy Story and the upcoming release of TRON Legacy. Being able to work with this whole magical kingdom of Disney and to educate and present them is an honor and I hope what we’re doing now is in line with the high standard that Disney holds,” adds Edison Chen, co-owner CLOT.
This one- of-a-kind retail concept is a tribute to Walt Disney himself- the reference “Man is in the Forest” dates back to the days of the animated movie Bambi, when Walt was heavily involved in the production process; workers used it as a code phrase to hint that Walt was in the studio.
Man Is In The Forest will feature limited-edition Disney-inspired fashion, accessories and collectables from designers all around the globe including Campana Brothers, Charlotte Tarantola, Dr. Romanelli, Han Cholo, Kidada Jones, MindStyle, Tom Binns,Violette Van Parys, X-Girl and X-Large to name just the designers on board for the launch.
“The Man Is In The Forest store is a tribute to all the wonderful fashion and design collaborations that Disney has been a part of. The one-stop designer store elevates Disney designer collaborations to a whole new audience, which proves you can love Disney at any age,” says Guenther Hake, senior vice president, Disney Consumer Products, Greater China.
Hot on the heels of the release of Disney-Pixar’s Toy Story 3 and to celebrate the launch of the store, Toy Story takes center stage, taking inspiration from the lineup of Woody, Buzz Lightyear, Rex, Jessie and Hamm. A collection of limited edition t-shirts designed by leading fashion designers such as Cassette Playa, Costello Tagliapietra, Henry Holland, Jonathan Saunders and Victor Glemaud will be sold in-store.
“Graphic imagery and placement print has always been an integral part of my work. I also love to combine different patterns and prints together like collage. I have used all these techniques in the Toy Story piece,” says designer Jonathan Saunders of his “Rex” inspired design.
For more information about the store and products, log onto www.manisintheforest.com.