Disney Consumer Products (DCP) has commissioned Fabien Baron, Douglas Lloyd & Lee Swillingham with Stuart Spalding to design a stylistic interpretation of TRON: Legacy, the high-tech 3D adventure releasing in U.S. theaters Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D. The resulting designs will appear on the TRON: Legacy Creative Director T-shirt Series, a limited edition line for him and her comprised of three designs (one from each artist collaboration) for a total of six shirts. The line will be available only at the official Disney TRON Pop Up Shop at Royal/T in Culver City, CA (Nov. 19 – Dec. 23, 2010) and will retail for under $50.
“For the movie release of TRON: Legacy, we at Disney Consumer Products were presented the opportunity and challenge to think outside the box for consumer connectivity and relevance” said Stephanie Kraus, VP of Global Creative at Disney Consumer Products. “With that said, we picked these creative directors because they are at the top of their game when it comes to fashion, art and lifestyle editorial. Having them design a one-of-a-kind T-shirt inspired by their own connection points with TRON: Legacy provides not only an exclusive TRON Pop-Up Shop product for men and women, but also showcases their homage to the film.”
The TRON: Legacy Creative Director T-shirt Series:
Fabien’s design career includes being the creative director of Interview Magazine, French Vogue, Harper’s Bazaar and Barneys, New York. Also, as the founder and creative director of Baron & Baron, Fabien has crafted identities for the fashion, cosmetic and fragrance world’s most visible and influential brands including Calvin Klein, Burberry, Giorgio Armani, Dolce & Gabbana, Balenciaga and Yves Saint Laurent. His singular vision is evident in a broad range of award-winning advertising campaigns, package designs, logos and graphics. Fabien has also applied his talents to the design of prominent books, and is renowned for his photography, as well as for directing ground breaking television commercials and music videos. He is the recipient of numerous design and art direction awards, including a special award for influence in art direction from the Council of Fashion Designers of America. Fabien was inducted into the Art Directors Club Hall of Fame this year.
About Fabien’s design:
Fabien’s design separates good (Blue) vs. evil (Orange) – the classic color representations in the TRON world. This garment also contains fine cotton fabric, washed for a super-soft quality. For the men’s tee a unique hand-dying process generates a totally 80′s retro look, so no two shirts are exactly the same.
Douglas Lloyd is the founder and creative director of LLOYD&CO, a New York based creative agency specializing in fashion, beauty and luxury branding and advertising for clientele including Gucci, Estée Lauder, Yves Saint Laurent, Max Mara, John Varvatos, Oscar de la Renta, and many others. Prior, Douglas was the art director at Mademoiselle Magazine as well as art director at Barney’s New York. For his creative work, Douglas has received numerous design awards including the New York Type Directors Club, Photo Design, and American Photography, as well as many FIFI awards over the last 10 years. Douglas currently sits as a board member on the Museum of Modern Art’s Design & Architecture Committee.
About Douglas’ design
The iconic lightcycle from TRON: Legacy becomes distorted in Douglas’ design and practically races off the shirt, which also includes a hint of blue foil screen printed into the fabric.
“I wanted to play with the super recognizable TRON imagery in an unexpected way, so an abstraction of the extremely visual frames felt like a strong way to express the opposing forces in the TRON world. Quite literally, a visual mash-up of speed, time & energy,” said Douglas.
Lee Swillingham & Stuart Spalding
Lee and Stuart started their career as art director and art editor of The Face magazine, only one year after leaving art school. Eventually they co-founded a graphic design and advertising agency, Suburbia, and garnered prestigious awards from the Society of Publication Designers and the Art Directors Club of America. In 2009, they launched another successful magazine, Love for Conde Nast. They also continue to lecture, appear on adjudicating panels and win further awards.
About Lee and Stuart’s design:
Inspired by the geometry and graphics of TRON, this multi-colored graphic resembles TRON’s identity disc and represents good vs. evil through the color juxtaposition and treatment flat blue against orange.
“TRON was at the forefront of computer graphics in movies. When we were kids it blew our minds, and we wanted a design that reflected that,” said creative director Lee Swillingham.