Dec 01

Disney Consumer Products Lauds Licensee’s Dumping of Pooh Waste

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Clean Agency's new, environment-friendlier Pooh packagingClean Agency has been recognized by Disney Consumer Products by being bestowed with the 2010 Quality Product Award for Sustainability award. As demonstrated in the image to the left, Clean Agency reduced the packaging materials required for the Pooh plush by a whopping 80%.

The plush, manufactured by licensee Dream, continues to have the ability to be precisely positioned on store shelves (sitting on what ironically resembles a toilet in this blog’s opinion) as well as offer the same amount of information, while using far less materials.

According to EnvironmentalLeader.com, the immediate savings as a result of the change is equal to about eight metric tons of cardboard annually based on the existing sales figures for the plush. Because the packaging consumes less physical space, the article also attributes additional potential savings in reduced transportation requirements.