Disney Consumer Products to Unveil Web-Connected Toy Standardization Proposal at Engage Conference

Disney Consumer Products will for the first time detail a proposal to establish a set of industry development and technology standards for web-connected toys on September 22 at 11:30am at the Santa Clara Convention Center. Armen Mkrtchyan, Technology Manager, Toys and Consumer Electronics, Disney Consumer Products will lead the discussion at the Engage Conference and Expo taking place September 22 – 23 in Santa Clara. Engage! is the definitive technology event for youth entertainment professionals.

“Web connected toys are now the norm but companies are left to their own devices when it comes to design and implementation,” said Christopher Sherman, CEO of Engage Digital, producer of Engage. “Perspectives, verbiage/jargon, expectations vary from company-to-company and sometimes from product-to-product. This discussion will address the benefits and issues surrounding the establishment of standards for the development and creation of web connected toys.”

Having recently taken the helm of Toymorrow, Disney’s internal R&D group supporting all toy categories, Armen Mkrtchyan leverages a vast network of technology providers, vendors, partners, inventors, and research groups throughout The Walt Disney Company to envision and create innovative products and platforms across a broad range of toys and consumer electronics devices for kids and teens.

Web-Connected Toys: A Discussion on Standards with Disney Consumer Products (September 22 at 11:30am)

Topics to be discussed include:

  • Overview of online developments
  • Impact to kids and industry’s response
  • Exploring the fit of current toy business models as compared to the game industry
  • Would standardization enable cost reduction and increase playability?
  • How Disney is exploring standardization

The Engage conference brings together leaders from the technology, video game, toy, and entertainment industries and provides critical cross-industry learning and valuable new business partnership opportunities. Armen is joined at Engage by senior level executives from Mattel, Playdom, Rovio, NPD Group, IDG Ventures, Norwest Venture Partners, Nexon America, NHN USA, Inc., Gala-Net, Toy Industry Association, Academy of Interactive Arts & Sciences, Needham & Company, Wedbush Securities, IMVU, Digital Chocolate, VentureBeat, Wired, Playmatics, Kabam, Hi5 and many more.

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