Disney Hyperion and ABC Family Debut eBook Inspired by ‘The Secret Life of the American Teenager’

Hyperion and ABC Family announced today that The Secret Diary of Ashley Juergens (Hyperion; $12.99) is now available as an enhanced eBook on the iBookstore, which is included in the free iBooks app for iPad, iPhone and iPod touch (www.itunes.com/apps/ibooks). The first based on a television series on the iBookstore, this eBook is enhanced with video footage from Season One of ABC Family’s top-rated hit television series, “The Secret Life of the American Teenager,” integrating complementary text and video to provide a cohesive story.

The video is viewable in a player box embedded inside the pages of The Secret Diary of Ashley Juergens, interspersed throughout the eBook and seamlessly coordinates visual scenes from “The Secret Life of the American Teenager” with the corresponding passages in the diary recounted by Ashley Juergens, the younger sister on the television show. The Secret Diary of Ashley Juergens enhanced eBook contains new revelations that will entertain and enlighten even the most avid fans who watch the show, and Ashley’s journal provides a surprising and satisfying side to the story, as well as a great summer read.

Ellen Archer, President and Publisher of Hyperion said, “With the power of our Disney/ABC Television properties, we are able to create an innovative and seamless combined book and video experience for consumers. Video brings extraordinary dimension to the words on each page. This is a tremendous opportunity to take our most valuable assets at our company and build a product that truly offers a new way to read.”

Naz Haider, Vice President Business, Management at ABC Family added, “We are thrilled to launch this enhanced eBook on the iBookstore and offer the fans of ‘Secret Life’ an innovative new way to enjoy their favorite moments from the series while reading the book. ABC Family is always looking for new ways to reach our Millennial audience, and the relationship with Hyperion proved to be the perfect way to give ‘Secret Life’ fans the ultimate experience on their iPad, iPhone or iPod touch.”

The enhanced eBook is available for $12.99 on the iBookstore and features:

  • Ten two-minute long video selections from Season One of ABC Family’s “The Secret Life of the American Teenager”
  • The full text of the book The Secret Diary of Ashley Juergens in ePub format
  • Video that reflects, and provides another perspective on the experiences Ashley writes about from her own particular point of view in her journal

The Secret Diary of Ashley Juergens (Hyperion / June 15, 2010) is “written by” Ashley, who isn’t afraid to call Amy out on her mistakes—or speak her mind on anything else. Sharp and funny, with a rebellious streak and a killer dry wit, Ashley is often the first to smell trouble in the Juergens household.

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