Disney to Kick Off ‘Alice in Wonderland’ Promotion Across Three Networks, Super Bowl Ad

Not quite mad as a hatter with anticipation for Tim Burton’s Alice in Wonderland yet? You will be.

Beginning January 31, Walt Disney Studios will begin offering 60-second first looks across three networks, each providing its own exclusive sneak peek at the film, all culminating to a spectacular ad during the Super Bowl titled Tick-Tock.

You can catch ABC’s version during Desperate Housewives on January 31 and The Bachelor on February 1; ESPN’s version during the 2010 NFL Pro Bowl on January 31 and during the NBA Nuggets-Lakers game on February 5; and ABC Family’s during Greek on Febuary 1 and The Parent Trap on February 6.

And, of course, during the Super Bowl on February 7.

“We wanted to kick off our television campaign for ‘Alice in Wonderland’ in a big way,” says David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “With Tim Burton at the helm and a cast that includes Johnny Depp, Anne Hathaway, Helena Bonham Carter and rising star Mia Wasikowska, the film already has a passionate following. Fans are eager to step into the incredible 3D Wonderland that Burton has created and get a glimpse at what he’s done with these brilliant characters, and we’re ready to give it to them.”

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