Acquisition will Include Kaboose.com, Babyzone.com, AmazingMoms.com Funschool.com and Zeeks.com
North Hollywood, CALIF. — April 1, 2009 — Disney Online, part of the Disney Interactive Media Group (DIMG), announced today it has signed an agreement to acquire Internet assets from Canadian-based Kaboose Inc. including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com. The Kaboose assets will be integrated into Disney Online’s extensive line-up of Web sites, extending its leadership in the kids and family online space. The purchase price is approximately $18.4 million (based on approximate price of CAD 23.3 million), subject to certain adjustments.
“This acquisition strengthens our position as a top entertainment destination for kids and families, and a trusted online resource for parents,” stated Paul Yanover, executive vice president and managing director of Disney Online. “These new Web properties complement Disney Online’s category-leading kids and family sites, broadening our audience and infusing an array of new content into our sites, particularly in the baby and mom categories.”
“The survey results clearly show that the environment is an important issue for families but that this year, in particular, saving money is an even more important motivator to going green,” said Emily Smith, Vice President of the Disney Family Group. “As a result of this, Disney Family.com has created a resource to help our guests learn new and easy ways to live green in a cost efficient way.”
Disney Online reaches more than 27.6 million unique visitors per month, ranking as the No. 1 Community-Family & Parenting Web destination according to comScore Media Metrix (Feb. 2009). Its extensive line-up of kids and family Web properties include flagship site Disney.com as well as a network of parent-focused sites including DisneyFamily.com, FamilyFun.com and iParenting.com.
“Our leadership position in providing parents with information and tools to make their family lives easier, combined with Disney’s leadership in family entertainment, will create the most content rich online experience for families,” stated Jason DeZwirek, Chief Executive Officer and Founder of Kaboose Inc. “We are excited for the future of our online properties within Disney and the continued development of world class user experiences for parents.”
The online moms audience is an increasing focus for Disney Online. The Internet ranks highest (above TV and cell phone) as the technology product moms would not want to live without with 80% of moms saying they go online daily and spend an average of 13 hours a week online according to the Intelligence Group’s 2007 Mom Intelligence Survey. Nearly half (47%) of moms say they go online more often once they have a child, describing the Internet as their lifeline, which allows them to share, learn, gather, shop, organize finances and build relationships with other moms.