Disney Parks Joins the Orlando Magic and Amway Center as ‘Champions of the Community’
With blue and silver pixie dust in hand, Mickey Mouse today presented the Orlando Magic’s Dwight Howard with a “mouse warming” gift in celebration of the team’s new home and a multi-year agreement making Disney Parks a “Champions of the Community” sponsor for the franchise and Amway Center.
“We are honored to have the global brand of Disney, which has been such a fixture of this community for nearly 40 years, join us as a ‘Champions of the Community’ sponsor,” said Orlando Magic President Alex Martins. “As a long-standing member of the Central Florida community, Disney has established a great legacy that we hope to build upon at the Amway Center. We look forward to working together to make continued impact on our Central Florida community for one common purpose… becoming champions both on and off the court.”
Through the new agreement, the Orlando Magic and Disney Parks will seek opportunities to work together on outreach initiatives that benefit the community. The agreement also makes Disney Parks the presenting sponsor of the Amway Center atrium, gives Disney and the Orlando Magic the opportunity to develop and sell co-branded merchandise and provides the foundation for a variety of other marketing and community opportunities.
“As you would expect, Disney believes in Magic,” said Ken Potrock, senior vice president of Disney Sports Enterprises. “This agreement is a natural extension of Disney’s ongoing support for the downtown venues and serves as another example of our company’s efforts to further enhance the quality of life and make dreams come true across our region.”
Disney Parks joins GEICO, PepsiCo, AirTran Airways and Harris Corporation as “Champions of the Community”. Opening October 1, the Amway Center, which will be operated by the City of Orlando and owned by the Central Florida community, will compete to host major national events, concerts and family shows and serve as the new home of the Orlando Magic.