Walt Disney World’s Yellow Shoes Creative Group has created a brand new viral website at FreeTheDisneyGoat.com which is designed to make Florida residents aware of new attractions and changes at the Walt Disney World Resort along with the special 3-Day Discover Disney ticket offer.
The site uses Billy the goat from the Big Thunder Mountain Railroad attraction as its
spokesman spokesgoat. Billy is aware of all the new and exciting things going on around the resort as well as some favorite classics, but he’s stuck atop Big Thunder and he’s counting the seconds he can break free and explore what the rest of Magic Kingdom and the Resort have to offer — he’s even taking suggestions.
In order to set Billy free, however, he needs not just the suggestions but word of mouth. Every tweet, Facebook mention or Pinterest post brings him one step closer to checking out the new Rapunzel restrooms in Fantasyland. He’s even joined Twitter under the @DisneyGoat account and has shown a preference for the hashtag #FreeTheGoat
Other website domains registered (but all go to the same place) include UnboltTheGoat.com, UnboltDisneyGoat.com, DisneyGoat.com, FreeTheGoat.com and FreeDisneyGoat.com.