Disney Store celebrated its Bronze Award win in the New Retail Frontiers category at the 2011 Edison Best New Product Awards™ at the historic Capitale ballroom in New York. The distinguished award symbolizes the persistence and excellence personified by Thomas Alva Edison, and recognizes companies at the forefront of innovation, creativity and ingenuity in the global economy. Disney Store was honored for its highly interactive and immersive new store design that delivers “the best 30 minutes of a child’s day” to millions of guests around the world.
“Disney Store is proud of the success of our new store design, and it is an honor to be acknowledged at the Edison Awards in the company of such great visionaries,” said Jim Fielding, President of Disney Stores Worldwide. “We are excited to represent The Walt Disney Company and serve as beacon of the brand.”
Disney Store’s new store design features many immersive experiences including a Disney Princess castle with magic mirror, Disney·Pixar Cars-branded Ridemakerz custom car building experience, and the Disney Store Theatre where guests can select and view a wide range of Disney entertainment. Each store has a custom skyline and a sparkling blue Pixie path that leads the guest through each storytelling “neighborhood.” Disney Store currently has 20 newly-designed stores open worldwide, including the largest store in North America in New York’s Times Square. More than 25 new locations will be revealed in 2011, including locations in Canada, Puerto Rico, Belgium, Denmark and the Republic of Ireland.
The ballot of nominees for the Edison Best New Product Awards™ is judged by roughly 2,000 members of the not-for-profit Marketing Executives Networking Group (MENG), an organization comprising America’s top marketing professionals and academics.